Embraer’s new battlefield: Market fragmentation ahead

Embraer started its operations in 1969 as a state-owned company. After its privatization, it became the largest regional jet manufacturer worldwide. However, the duopoly between Embraer and Bombardier in the regional jet market, which has lasted more than 15 years, is likely to come to an end towards 2017.

Scope

Assesses Embraer's position in the regional jets market.

Analyzes the reasons for Embraer's success.

Analyzes the threats facing Embraer.

Reasons to buy

What are the key ingredients for the commercial success of Embraer?

What was the impact of privatization to the success of Embraer?

What is the position of Embraer within the regional jets market?

What are the challenges that Embraer will be facing in 2016?

Companies mentioned

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Table of Contents

O VERVIEW

Catalyst

Summary

ON A JOURNEY TO MARKET DOMINANCE

It was state-owned

Embraer for sale: private investors rescue the company

High technology manufacturing sector centred on Embraer

Embraer regional jets are key to profitability

The regional jet market is growing rapidly

IPO provides capital to support R&D

STRATEGY IN THE REGIONAL JETS MARKETS

Aircraft size fit for the market

Market share pulverization in the regional jet market

CONCLUSIONS

Embraer is facing a bumpy landing

APPENDIX

Sources

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