Embraer’s new battlefield: Market fragmentation ahead
- Pages: 20
- Published: October 2015
- Report Code: ML00019-041
Embraer started its operations in 1969 as a state-owned company. After its privatization, it became the largest regional jet manufacturer worldwide. However, the duopoly between Embraer and Bombardier in the regional jet market, which has lasted more than 15 years, is likely to come to an end towards 2017.
Assesses Embraer's position in the regional jets market.
Analyzes the reasons for Embraer's success.
Analyzes the threats facing Embraer.
Reasons to buyWhat are the key ingredients for the commercial success of Embraer?
What was the impact of privatization to the success of Embraer?
What is the position of Embraer within the regional jets market?
What are the challenges that Embraer will be facing in 2016?
Table of Contents
ON A JOURNEY TO MARKET DOMINANCE
It was state-owned
Embraer for sale: private investors rescue the company
High technology manufacturing sector centred on Embraer
Embraer regional jets are key to profitability
The regional jet market is growing rapidly
IPO provides capital to support R&D
STRATEGY IN THE REGIONAL JETS MARKETS
Aircraft size fit for the market
Market share pulverization in the regional jet market
Embraer is facing a bumpy landing
Ask the analyst
List of Tables
List of Figures