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Top five players in the automotive industry - Benchmark and overview

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  • December 2015
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This report examines the strategies being adopted by and the opportunities for the five largest passenger car manufacturers in the world. It provides a detailed analysis of the top five's financial performance. It outlines key factors that ...

Arthur J. Gallagher: Acquisitions create a dominant force in commercial insurance broking

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  • November 2015
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Gallagher is now the fifth largest in the UK in terms of brokerage, marking a distinct change in the industry hierarchy. The group has attained much of its success from the businesses it has bought and has been able to access a new variety of p...

Higher Debt, Higher Growth: A short history of debt accumulation in Europe

  • $495
  • November 2015
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In the 1980s, Europeans became hooked on debt to afford their lifestyle. Bank loans, a range of mortgages and credit cards became a necessity.The debt fueled economy produced one of the most spectacular economic crashes ever seen. However, poli...

Hiscox Insurance: How Hiscox effectively engages mass affluent consumers

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  • November 2015
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The Hiscox brand carries with it a strong sense of superior customer service, focused products, and specialist underwriting. Through the research undertaken for this analysis we have identified the following areas as being key to Hiscox’s ongoi...

Fidelity Wealth: Targeting digitally-savvy mass affluent investors

  • $495
  • November 2015
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According to Verdict Financial's 2013‒14 Financial Services Consumer Insight (FSCI) Survey, one fifth of global mass affluent investors are self-directed, meaning they do not seek professional advice on their investments. Fidelity targets t...

HSBC Advance: Focusing on trust, engagement, and expertise to serve the mass affluent

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  • November 2015
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HSBC focuses its marketing on establishing itself as the bank for the international and entrepreneurial consumer. It has developed its offering with this in mind. This case study considers HSBC’s Advance offering, looking at how it is positione...

Green, natural, ethical, organic, and healthy: The small brands owned by Big Consumer

  • $495
  • November 2015
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There are many reasons why a corporation may wish to acquire a GNEOH brand. Firstly, the acquisition may allow a corporation to enter or expand in a new market. Such an acquisition may also improve the perception of the parent company; the GNEO...

American Express: Examining the strategies of a leading mass affluent brand

  • $495
  • November 2015
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AMEX markets itself as a high-quality payment service brand, providing a bespoke experience to customers who meet its criteria. With a range of loyalty programs available on cards with premium price tags, AMEX is not only a brand that customers...

Marston's: Thriving in a shrinking market

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  • November 2015
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A series of legislative and cultural changes have impacted on the British pub industry, shrinking the market. This case study will examine these changes, highlighting how Marston’s has responded, as well as comparing that with the approach take...

Asos: Growth opportunities for online fashion trailblazer but threats must be overcome

  • $495
  • November 2015
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ASOS is a UK-based independent online retailer of fashion and beauty products. The company offers more than 75,000 branded and private label products. Since it was established in 2000, ASOS has grown into a business with annual revenues in exce...

Nike Inc.: Is $50bn by 2020 achievable?

  • $495
  • October 2015
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Following another financial year of growth and record revenues, this case study explores Nike's current status as the world's premier sportswear manufacturer. It assesses the company's current strengths and weaknesses, and analyzes ...

Nuclear energy in Japan: Making a comeback post-Fukushima?

  • $495
  • October 2015
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Following the 2011 Fukushima Nuclear disaster the Japanese government decided to halt all the nuclear power generation. Whilst this move was welcomed by the majority of the population, replacement sources had to be found. These included fossil ...

Fairtrade: Building an ethical consumer brand

  • $495
  • October 2015
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Commodities such as coffee and cocoa are grown by farmers who suffer from low incomes, volatile prices, and lack of capital. The Fairtrade scheme offers them minimum purchase prices and a social premium payment. With high recognition and rapid...

Embraer's new battlefield: Market fragmentation ahead

  • $495
  • October 2015
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Embraer started its operations in 1969 as a state-owned company. After its privatization, it became the largest regional jet manufacturer worldwide. However, the duopoly between Embraer and Bombardier in the regional jet market, which has laste...

Toyota Motor Corporation: From lean production to the new TNGA platform

  • $495
  • October 2015
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Toyota is famous for developing lean production – a system of manufacturing methods aimed at reducing waste. This system has been hugely successful for Toyota and has enabled the company to become the world’s leading vehicle manufacturer. Follo...

Global food issues: Food waste, fish stocks, and food security

  • $495
  • October 2015
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The world population has grown from 2.5 billion in 1950 to more than 7 billion in 2015. This poses massive challenges for, among other things, food supplies. This case study looks at some of the challenges the world faces, such as food waste, a...

Top 10 Electric Utilities Industry issues and strategic responses

  • $495
  • October 2015
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In this study, the top ten electric utilities by revenue will be examined, to understand their strategic response to issues such as changing demand for power, alterations in market structure, climate change, and their performance. Because of th...

Gillette: Innovation drives premiumization and creates a market leader

  • $495
  • October 2015
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Gillette is the undisputed global leader in the male toiletries market, a market which is being driven by price increases, rather than volume. Continued innovation by the market's biggest players is helping create premium products which can...

Payment banks: Spreading financial inclusion to rural India

  • $495
  • October 2015
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Financial inclusion is a pressing concern for India, and regulatory reform by the Reserve Bank of India (RBI) has permitted new entrants to set up payment banks. This case study assesses why financial inclusion is significant, and whether the r...

Coffee shops in China: Expansion of Western chains

  • $495
  • October 2015
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China is a tea-drinking culture. However, urban consumers are acquiring a taste for coffee and coffee shops have sprung up to serve them. Starbucks and Costa are present and expanding rapidly there. They face price competition from McDonalds an...

Why Won’t Die Games Die?: The unexpected success of traditional games

  • $495
  • October 2015
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Despite fierce competition the market for traditional games in Europe and North America has grown rapidly over the last five years, and continues to accelerate. Driven by technology and innovation, companies are finding new ways to remain compe...

Online Grocery Retail: Lessons learned from Webvan's dot-com era excesses

  • $495
  • September 2015
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Webvan was one of the pioneers of online grocery retail, created with a vision to revolutionize the grocery market. It tried to get too big, too fast and failed spectacularly. It became synonymous with one of the largest dotcom flops, serving a...

Retailer response to changes in consumer behavior in the UK: Remaining relevant to the smart consumer

  • $495
  • September 2015
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Consumers in the UK have become increasingly confident, shrewd, and more difficult to please. The concept that people can bring about change through the way in which they shop has led to consumers holding an increasingly powerful position. Reta...

Top 10 Global Airlines: Industry issues and strategic responses

  • $495
  • September 2015
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Airlines aim to benefit from rising disposable incomes and a steady increase in passenger volumes, while contending with volatile fuel prices, congestion in hub airports, and low switching costs for passengers. This report outlines the strategi...

H.J. Heinz: Merger and diversification offer growth opportunities in a difficult market

  • $495
  • September 2015
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The food retail industry is competitive, but Heinz has held its position as a market leader and has built on a strong brand portfolio comprising both international and local brands. This case study analyzes key the strategies used by Heinz to b...

Government energy legislation: Cutting emissions and increasing renewables

  • $495
  • August 2015
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Fossil fuels such as coal, gas, & oil are cheap, combustible, & allow a country to grow its economy quickly. This is why, despite many countries enacting legislation limiting carbon emissions & increasing renewable energy sources, g...

Cigarette Market: Growing despite fewer number of smokers

  • $495
  • August 2015
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Global sales of cigarettes reached 5,067.9 billion pieces in 2014. The global trend in volume terms is, contrary to the market value, in decline. This pattern was first recorded in 2004 when the market fell into decline by 0.01%.

Kellogg Company: Slow to keep operations in line with changing consumer ethics

  • $495
  • August 2015
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Kellogg Company is considered a global market leader in terms of breakfast cereals. The company has attempted to future proof the company with new strategies such as Project K. It is an increasing requirement of Kellogg to keep operations in li...

Shimano: Bicycle components manufacturer continues to run a virtual monopoly in a growing market

  • $495
  • August 2015
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The bicycling and fishing components giant has had another fantastic year in 2015. With Team Sky’s win for Chris Froome in the Tour de France, comes another win for Shimano, who supplied the team with its top of the range Dura Ace Di2 component...

Etihad Airways: Flying high on the journey to global superpower status

  • $495
  • August 2015
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Etihad has grown revenues and profits, and increased operational measures such as load factor, cargo tonnage, and revenue passengers. Profit margins, however, remain a concern. Etihad is central to Abu Dhabi's economic plan to build 'a ...