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Gillette: Innovation drives premiumization and creates a market leader

  • $495
  • October 2015
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Gillette is the undisputed global leader in the male toiletries market, a market which is being driven by price increases, rather than volume. Continued innovation by the market's biggest players is helping create premium products which can...

Payment banks: Spreading financial inclusion to rural India

  • $495
  • October 2015
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Financial inclusion is a pressing concern for India, and regulatory reform by the Reserve Bank of India (RBI) has permitted new entrants to set up payment banks. This case study assesses why financial inclusion is significant, and whether the r...

Coffee shops in China: Expansion of Western chains

  • $495
  • October 2015
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China is a tea-drinking culture. However, urban consumers are acquiring a taste for coffee and coffee shops have sprung up to serve them. Starbucks and Costa are present and expanding rapidly there. They face price competition from McDonalds an...

Top 10 Electric Utilities Industry issues and strategic responses

  • $495
  • October 2015
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In this study, the top ten electric utilities by revenue will be examined, to understand their strategic response to issues such as changing demand for power, alterations in market structure, climate change, and their performance. Because of th...

Global food issues: Food waste, fish stocks, and food security

  • $495
  • October 2015
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The world population has grown from 2.5 billion in 1950 to more than 7 billion in 2015. This poses massive challenges for, among other things, food supplies. This case study looks at some of the challenges the world faces, such as food waste, a...

Toyota Motor Corporation: From lean production to the new TNGA platform

  • $495
  • October 2015
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Toyota is famous for developing lean production – a system of manufacturing methods aimed at reducing waste. This system has been hugely successful for Toyota and has enabled the company to become the world’s leading vehicle manufacturer. Follo...

Embraer's new battlefield: Market fragmentation ahead

  • $495
  • October 2015
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Embraer started its operations in 1969 as a state-owned company. After its privatization, it became the largest regional jet manufacturer worldwide. However, the duopoly between Embraer and Bombardier in the regional jet market, which has laste...

Fairtrade: Building an ethical consumer brand

  • $495
  • October 2015
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Commodities such as coffee and cocoa are grown by farmers who suffer from low incomes, volatile prices, and lack of capital. The Fairtrade scheme offers them minimum purchase prices and a social premium payment. With high recognition and rapid...

Nike Inc.: Is $50bn by 2020 achievable?

  • $495
  • October 2015
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Following another financial year of growth and record revenues, this case study explores Nike's current status as the world's premier sportswear manufacturer. It assesses the company's current strengths and weaknesses, and analyzes ...

Nuclear energy in Japan: Making a comeback post-Fukushima?

  • $495
  • October 2015
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Following the 2011 Fukushima Nuclear disaster the Japanese government decided to halt all the nuclear power generation. Whilst this move was welcomed by the majority of the population, replacement sources had to be found. These included fossil ...

Asos: Growth opportunities for online fashion trailblazer but threats must be overcome

  • $495
  • November 2015
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ASOS is a UK-based independent online retailer of fashion and beauty products. The company offers more than 75,000 branded and private label products. Since it was established in 2000, ASOS has grown into a business with annual revenues in exce...

Marston's: Thriving in a shrinking market

  • $495
  • November 2015
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A series of legislative and cultural changes have impacted on the British pub industry, shrinking the market. This case study will examine these changes, highlighting how Marston’s has responded, as well as comparing that with the approach take...

Green, natural, ethical, organic, and healthy: The small brands owned by Big Consumer

  • $495
  • November 2015
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There are many reasons why a corporation may wish to acquire a GNEOH brand. Firstly, the acquisition may allow a corporation to enter or expand in a new market. Such an acquisition may also improve the perception of the parent company; the GNEO...

American Express: Examining the strategies of a leading mass affluent brand

  • $495
  • November 2015
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AMEX markets itself as a high-quality payment service brand, providing a bespoke experience to customers who meet its criteria. With a range of loyalty programs available on cards with premium price tags, AMEX is not only a brand that customers...

Higher Debt, Higher Growth: A short history of debt accumulation in Europe

  • $495
  • November 2015
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In the 1980s, Europeans became hooked on debt to afford their lifestyle. Bank loans, a range of mortgages and credit cards became a necessity.The debt fueled economy produced one of the most spectacular economic crashes ever seen. However, poli...

Hiscox Insurance: How Hiscox effectively engages mass affluent consumers

  • $495
  • November 2015
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The Hiscox brand carries with it a strong sense of superior customer service, focused products, and specialist underwriting. Through the research undertaken for this analysis we have identified the following areas as being key to Hiscox’s ongoi...

Fidelity Wealth: Targeting digitally-savvy mass affluent investors

  • $495
  • November 2015
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According to Verdict Financial's 2013‒14 Financial Services Consumer Insight (FSCI) Survey, one fifth of global mass affluent investors are self-directed, meaning they do not seek professional advice on their investments. Fidelity targets t...

HSBC Advance: Focusing on trust, engagement, and expertise to serve the mass affluent

  • $495
  • November 2015
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HSBC focuses its marketing on establishing itself as the bank for the international and entrepreneurial consumer. It has developed its offering with this in mind. This case study considers HSBC’s Advance offering, looking at how it is positione...

Arthur J. Gallagher: Acquisitions create a dominant force in commercial insurance broking

  • $495
  • November 2015
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Gallagher is now the fifth largest in the UK in terms of brokerage, marking a distinct change in the industry hierarchy. The group has attained much of its success from the businesses it has bought and has been able to access a new variety of p...

Top five players in the automotive industry - Benchmark and overview

  • $495
  • December 2015
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This report examines the strategies being adopted by and the opportunities for the five largest passenger car manufacturers in the world. It provides a detailed analysis of the top five's financial performance. It outlines key factors that ...

MVNOs in Latin America: Regulatory Changes Create Growth Opportunities for New Market Players

  • $495
  • December 2015
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This report analyzes the MVNO market in Latin America. It looks at some of the most successful initiatives for each business model. It also assesses the regulatory and support framework for MVNO growth. It concludes with case studies and recomm...

Golf Equipment Market: Manufacturers find the rough

  • $495
  • December 2015
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Golf is a sport played by millions across the world and is a pursuit that requires significant investment in equipment. However, in recent years, the golf equipment market has struggled badly. This case study analyzes the reasons for this perfo...

Mobile Banking Services in Africa: The Emergence of Mobile Savings, Credit and Insurance

  • $495
  • December 2015
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This case study examines several of the most pertinent examples of mobile banking in Africa: Tigo Wekeza in Tanzania, Safaricom M-Shwari in Kenya, Econet Wireless Ecocash Loans in Zimbabwe, Orange Emergency Credit, Airtel Mobile Insurance in Gh...

Mobile Value-Added Services in Europe: Forces Driving and Inhibiting Enterprise MVAS for MNOs

  • $495
  • December 2015
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The first section presents a set of definitions and taxonomy for MVAs. It then provides the market context, including MVAs adoption trends based on the enterprise survey, and looks at the major forces driving and inhibiting MVAs adoption across...

PV Solar Power: Are consumer costs close to hitting market tipping point?

  • $495
  • December 2015
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Solar power is at a crucial point in its development. It has been hanging on to first generation technologies originally discovered in 1954 for many years now. Government incentives have driven market demand to adopt these technologies but thei...

Amgen: Strong growth company with a challenging future

  • $495
  • December 2015
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Since it was founded in 1980, Amgen has established itself as a leading global biotechnology company and built increasingly strong human therapeutics brands as well as state of the art manufacturing facilities. This case study analyses the comp...

Rothmans Gold & Silver: Leveraging latent equity through mainstream pricing

  • $495
  • December 2015
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In 2012, Rothmans introduced new low-cost variants to the UK market, revitalizing its quality and heritage reputation. Strong growth, albeit from a low base, was furthered by its entry into British American Tobacco’s (BAT’s) Global Drive Brands...

Seven Premium: Raising private label to powerful destination brand status

  • $495
  • December 2015
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Seven Premium is a private label (PL) brand created by Seven & I Holdings, which is the parent company of multiple retail chains in Japan, including Seven Eleven Japan. The brand was launched in 2007, and has grown to be the leading PL bran...

Starbucks La Boulange: The risks of buying into the artisanal marketplace

  • $495
  • December 2015
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In 2012, Starbucks acquired San Francisco based La Boulange as it sought a credible entry route to the artisanal market. However, just two years later, there were signs that the acquisition was not going as planned with Starbucks concerned abou...

Purina Tidy Cats LightWeight Litter: Bringing convenience and simplicity to a less pleasant household task

  • $495
  • December 2015
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A cat litter with half the weight of regular cat litters, Purina Tidy Cats LightWeight promises the same performance as traditional cat litters on the market, but with less weight, making it easier for pet owners to carry and use the product. I...