Refine Search
(3)
(11)
(21)
(85)

Kellogg Company: Slow to keep operations in line with changing consumer ethics

  • $495
  • August 2015
Add to Basket Quick View Add to Saved List

Kellogg Company is considered a global market leader in terms of breakfast cereals. The company has attempted to future proof the company with new strategies such as Project K. It is an increasing requirement of Kellogg to keep operations in li...

Top 10 Global Airlines: Industry issues and strategic responses

  • $495
  • September 2015
Add to Basket Quick View Add to Saved List

Airlines aim to benefit from rising disposable incomes and a steady increase in passenger volumes, while contending with volatile fuel prices, congestion in hub airports, and low switching costs for passengers. This report outlines the strategi...

H.J. Heinz: Merger and diversification offer growth opportunities in a difficult market

  • $495
  • September 2015
Add to Basket Quick View Add to Saved List

The food retail industry is competitive, but Heinz has held its position as a market leader and has built on a strong brand portfolio comprising both international and local brands. This case study analyzes key the strategies used by Heinz to b...

Gillette: Innovation drives premiumization and creates a market leader

  • $495
  • October 2015
Add to Basket Quick View Add to Saved List

Gillette is the undisputed global leader in the male toiletries market, a market which is being driven by price increases, rather than volume. Continued innovation by the market's biggest players is helping create premium products which can...

Online Grocery Retail: Lessons learned from Webvan's dot-com era excesses

  • $495
  • September 2015
Add to Basket Quick View Add to Saved List

Webvan was one of the pioneers of online grocery retail, created with a vision to revolutionize the grocery market. It tried to get too big, too fast and failed spectacularly. It became synonymous with one of the largest dotcom flops, serving a...

Retailer response to changes in consumer behavior in the UK: Remaining relevant to the smart consumer

  • $495
  • September 2015
Add to Basket Quick View Add to Saved List

Consumers in the UK have become increasingly confident, shrewd, and more difficult to please. The concept that people can bring about change through the way in which they shop has led to consumers holding an increasingly powerful position. Reta...

Why Won’t Die Games Die?: The unexpected success of traditional games

  • $495
  • October 2015
Add to Basket Quick View Add to Saved List

Despite fierce competition the market for traditional games in Europe and North America has grown rapidly over the last five years, and continues to accelerate. Driven by technology and innovation, companies are finding new ways to remain compe...

Payment banks: Spreading financial inclusion to rural India

  • $495
  • October 2015
Add to Basket Quick View Add to Saved List

Financial inclusion is a pressing concern for India, and regulatory reform by the Reserve Bank of India (RBI) has permitted new entrants to set up payment banks. This case study assesses why financial inclusion is significant, and whether the r...

Top 10 Electric Utilities Industry issues and strategic responses

  • $495
  • October 2015
Add to Basket Quick View Add to Saved List

In this study, the top ten electric utilities by revenue will be examined, to understand their strategic response to issues such as changing demand for power, alterations in market structure, climate change, and their performance. Because of th...

Global food issues: Food waste, fish stocks, and food security

  • $495
  • October 2015
Add to Basket Quick View Add to Saved List

The world population has grown from 2.5 billion in 1950 to more than 7 billion in 2015. This poses massive challenges for, among other things, food supplies. This case study looks at some of the challenges the world faces, such as food waste, a...

Embraer's new battlefield: Market fragmentation ahead

  • $495
  • October 2015
Add to Basket Quick View Add to Saved List

Embraer started its operations in 1969 as a state-owned company. After its privatization, it became the largest regional jet manufacturer worldwide. However, the duopoly between Embraer and Bombardier in the regional jet market, which has laste...

Toyota Motor Corporation: From lean production to the new TNGA platform

  • $495
  • October 2015
Add to Basket Quick View Add to Saved List

Toyota is famous for developing lean production – a system of manufacturing methods aimed at reducing waste. This system has been hugely successful for Toyota and has enabled the company to become the world’s leading vehicle manufacturer. Follo...

Top five players in the automotive industry - Benchmark and overview

  • $495
  • December 2015
Add to Basket Quick View Add to Saved List

This report examines the strategies being adopted by and the opportunities for the five largest passenger car manufacturers in the world. It provides a detailed analysis of the top five's financial performance. It outlines key factors that ...

Fairtrade: Building an ethical consumer brand

  • $495
  • October 2015
Add to Basket Quick View Add to Saved List

Commodities such as coffee and cocoa are grown by farmers who suffer from low incomes, volatile prices, and lack of capital. The Fairtrade scheme offers them minimum purchase prices and a social premium payment. With high recognition and rapid...

Nike Inc.: Is $50bn by 2020 achievable?

  • $495
  • October 2015
Add to Basket Quick View Add to Saved List

Following another financial year of growth and record revenues, this case study explores Nike's current status as the world's premier sportswear manufacturer. It assesses the company's current strengths and weaknesses, and analyzes ...

Asos: Growth opportunities for online fashion trailblazer but threats must be overcome

  • $495
  • November 2015
Add to Basket Quick View Add to Saved List

ASOS is a UK-based independent online retailer of fashion and beauty products. The company offers more than 75,000 branded and private label products. Since it was established in 2000, ASOS has grown into a business with annual revenues in exce...

Marston's: Thriving in a shrinking market

  • $495
  • November 2015
Add to Basket Quick View Add to Saved List

A series of legislative and cultural changes have impacted on the British pub industry, shrinking the market. This case study will examine these changes, highlighting how Marston’s has responded, as well as comparing that with the approach take...

Higher Debt, Higher Growth: A short history of debt accumulation in Europe

  • $495
  • November 2015
Add to Basket Quick View Add to Saved List

In the 1980s, Europeans became hooked on debt to afford their lifestyle. Bank loans, a range of mortgages and credit cards became a necessity.The debt fueled economy produced one of the most spectacular economic crashes ever seen. However, poli...

Green, natural, ethical, organic, and healthy: The small brands owned by Big Consumer

  • $495
  • November 2015
Add to Basket Quick View Add to Saved List

There are many reasons why a corporation may wish to acquire a GNEOH brand. Firstly, the acquisition may allow a corporation to enter or expand in a new market. Such an acquisition may also improve the perception of the parent company; the GNEO...

American Express: Examining the strategies of a leading mass affluent brand

  • $495
  • November 2015
Add to Basket Quick View Add to Saved List

AMEX markets itself as a high-quality payment service brand, providing a bespoke experience to customers who meet its criteria. With a range of loyalty programs available on cards with premium price tags, AMEX is not only a brand that customers...

Hiscox Insurance: How Hiscox effectively engages mass affluent consumers

  • $495
  • November 2015
Add to Basket Quick View Add to Saved List

The Hiscox brand carries with it a strong sense of superior customer service, focused products, and specialist underwriting. Through the research undertaken for this analysis we have identified the following areas as being key to Hiscox’s ongoi...

Fidelity Wealth: Targeting digitally-savvy mass affluent investors

  • $495
  • November 2015
Add to Basket Quick View Add to Saved List

According to Verdict Financial's 2013‒14 Financial Services Consumer Insight (FSCI) Survey, one fifth of global mass affluent investors are self-directed, meaning they do not seek professional advice on their investments. Fidelity targets t...

HSBC Advance: Focusing on trust, engagement, and expertise to serve the mass affluent

  • $495
  • November 2015
Add to Basket Quick View Add to Saved List

HSBC focuses its marketing on establishing itself as the bank for the international and entrepreneurial consumer. It has developed its offering with this in mind. This case study considers HSBC’s Advance offering, looking at how it is positione...

Golf Equipment Market: Manufacturers find the rough

  • $495
  • December 2015
Add to Basket Quick View Add to Saved List

Golf is a sport played by millions across the world and is a pursuit that requires significant investment in equipment. However, in recent years, the golf equipment market has struggled badly. This case study analyzes the reasons for this perfo...

Mobile Banking Services in Africa: The Emergence of Mobile Savings, Credit and Insurance

  • $495
  • December 2015
Add to Basket Quick View Add to Saved List

This case study examines several of the most pertinent examples of mobile banking in Africa: Tigo Wekeza in Tanzania, Safaricom M-Shwari in Kenya, Econet Wireless Ecocash Loans in Zimbabwe, Orange Emergency Credit, Airtel Mobile Insurance in Gh...

Mobile Value-Added Services in Europe: Forces Driving and Inhibiting Enterprise MVAS for MNOs

  • $495
  • December 2015
Add to Basket Quick View Add to Saved List

The first section presents a set of definitions and taxonomy for MVAs. It then provides the market context, including MVAs adoption trends based on the enterprise survey, and looks at the major forces driving and inhibiting MVAs adoption across...

PV Solar Power: Are consumer costs close to hitting market tipping point?

  • $495
  • December 2015
Add to Basket Quick View Add to Saved List

Solar power is at a crucial point in its development. It has been hanging on to first generation technologies originally discovered in 1954 for many years now. Government incentives have driven market demand to adopt these technologies but thei...

Amgen: Strong growth company with a challenging future

  • $495
  • December 2015
Add to Basket Quick View Add to Saved List

Since it was founded in 1980, Amgen has established itself as a leading global biotechnology company and built increasingly strong human therapeutics brands as well as state of the art manufacturing facilities. This case study analyses the comp...

Rothmans Gold & Silver: Leveraging latent equity through mainstream pricing

  • $495
  • December 2015
Add to Basket Quick View Add to Saved List

In 2012, Rothmans introduced new low-cost variants to the UK market, revitalizing its quality and heritage reputation. Strong growth, albeit from a low base, was furthered by its entry into British American Tobacco’s (BAT’s) Global Drive Brands...

Seven Premium: Raising private label to powerful destination brand status

  • $495
  • December 2015
Add to Basket Quick View Add to Saved List

Seven Premium is a private label (PL) brand created by Seven & I Holdings, which is the parent company of multiple retail chains in Japan, including Seven Eleven Japan. The brand was launched in 2007, and has grown to be the leading PL bran...