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Budweiser: America's global beer superbrand

  • $495
  • December 2014
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The global beer industry is evolving with the colossal beer brewing company AB InBev leading the way. One of its keys to success has been the performance of iconic superbrand Budweiser. This case study looks at how Budweiser has taken a patriot...

Colgate-Palmolive: Leader in oral hygiene

  • $495
  • December 2014
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Colgate-Palmolive is one of the largest consumer products companies with presence in more than 200 countries. The company produces, sells and distributes oral, personal, home care and pet nutrition products and is headquartered in New York, USA...

Health & Well-Being: Superfoods see super sales

  • $495
  • December 2014
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A growing trend among many consumers toward health-consciousness has propelled sales of superfoods and some associated perceived healthy products, such as gluten- and wheat-free foods and products such as Vitamixes. Food and beverage companies ...

Disposable media: How online content delivery is changing the world

  • $495
  • December 2014
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Online content distribution platforms (encompassing app stores, video hosting websites, peer-to-peer networks and more) have become ubiquitous in recent years. They have upended established industries and are changing both the way content is de...

Milking a cash cow in India: The push for premium ice cream in a developing economy

  • $495
  • December 2014
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As a non-essential luxury item, ice cream is not a product that might be expected to have a large market in a developing economy. However, as the Indian economy continues to grow, this is likely to change. Global average spend per capita in 201...

TTIP: The Euro-American trade deal which may be undemocratic

  • $495
  • December 2014
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The deal has started to cause controversy and numerous anti-TTIP organizations have sprung up to try and stop the deal going ahead. Those in favor of the deal suggest that it will remove trade boundaries between the regions benefiting both regi...

UK manufacturing - dependency on consumer credit: The next financial crisis?

  • $495
  • December 2014
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The manufacturing sector is diverse, comprising a wide-ranging number of different industries, technologies and activities. The sector suffered another major blow in 2008 but it managed to recover to its pre-crisis level in 2013. The access of ...

Xiaomi Inc.: The world's fourth largest smartphone company the West has never heard of

  • $495
  • January 2015
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In January 2015, Chinese company Xiaomi Inc. announced it had tripled its smartphone sales to 61m handsets sold while more than doubling its revenues to $12.1bn over its 2013 results. In December 2014, the company became the world's most va...

Is the UK rail franchise system a model railway?

  • $495
  • January 2015
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Critics of the current UK rail franchise system lambaste the subsidies given to Train Operating Companies, and point to annual fare rises in excess of inflation, a lack of genuine competition on individual routes and overcrowded commuter trains...

Instability in Europe: Changing situation in Europe may cause problems for business in 2015

  • $400
  • January 2015
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The EU and the Euro, which were once seen as key to its economic strength have contributed to some major problems over the last five years which have destabilized the region. Although the EU has now recovered after the recession and most countr...

Amazon Web Services: Facilitating Amazon's cloud computing philosophy

  • $495
  • January 2015
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This report provides an overview of Amazon Web Services, also describing private, public and hybrid clouds. Furthermore, it reveals how cloud computing interacts with IT infrastructure in the form of service-oriented architecture. Finally, the ...

Valve Corporation: Does flat management have a half-life?

  • $495
  • February 2015
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This case study explores Valve Corporation, an entertainment software provider. It assesses the products, the flat management structure (anarcho-syndicalism in a political economic context), the benefits and costs of such a structure, and wheth...

Vodafone Group Plc: Unified telecommunication strategies in the European market

  • $495
  • March 2015
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Vodafone holds the second-largest share by volume in the global wireless telecommunications market. While this strong standing has served the company well in recent years, a declining European wireless market has forced the company to reassess ...

Under Armour, Inc.: High growth company with a bright future

  • $495
  • March 2015
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Under Armour has grown to become a $3bn business, generating significant profits in the process. However, the company does face a number of challenges. Its origins as a supplier of performance apparel continue to be seen, as the company exhibit...

Big Data: A road map for business intelligence

  • $495
  • March 2015
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Big Data has been hailed as a ground-breaking technological development that will revolutionize how businesses operate. Major corporations have therefore been quick to exploit the opportunities available. Understanding how companies have used B...