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Cheap but no longer nasty: Evolution at Ryanair

  • $495
  • April 2015
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Ryanair has grown from humble origins to offer more than 1,400 short-haul flights per day, combined with often controversial customer service practices. However the announcement of the 'Always Getting Better' program in 2014 marked an a...

Agriculture and Big Data: Will Big Data technologies be the next big leap for industrialized agriculture

  • $495
  • April 2015
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Some of the very biggest agriculture firms have been offering services based on Big Data technologies in recent years. The principle process is to use Big Data collection to make farming more efficient and ultimately making each field yield mor...

Chinese acquisitions of US companies: A controversial practice

  • $495
  • May 2015
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The 2013 acquisition of pork-producer Smithfield Foods by Shuanghui International (now WH Group) is the largest Chinese acquisition of a US company to date. This case study explores previous Chinese acquisitions and their controversies. The cas...

Jaguar Land Rover: Adapting the original SUV & turning middle class Britishness into a business asset

  • $495
  • June 2015
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Jaguar Land Rover has now reached five consecutive years of growth and the company now produces its own engines, has plants in Brazil and China and has brought the Jaguar range right up to date. However there are problems on the horizon, not le...

Smart Cities: Cisco's quest for dominance of tomorrow's cities

  • $495
  • June 2015
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The term 'smart city' has become something of a buzz phrase recently, particularly in the technology industry, but what exactly are smart cities? How can they be defined? Can they even be defined at all? One company that is keen to bols...

Changing consumer behavior in the UK: The rise of the smart consumer

  • $495
  • June 2015
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Consumer behavior in the UK has altered significantly. Consumers have become increasingly confident, shrewd, and more difficult to please, as evidenced by rising complaints and lower customer satisfaction levels. What's more, the concept th...

Microsoft Corporation: Change in direction under Satya Nadella?

  • $495
  • July 2015
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On February 4, 2014, Microsoft appointed Satya Nadella as its third CEO following the resignation of predecessor Steve Ballmer. This case study examines the changes and decisions made by the company under Nadella's rule and assesses the ext...

Video-game DLC: Maximizing monetization of popular titles

  • $495
  • July 2015
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The advent of digital consumption and connected gaming has led to the rise of DLC in the video-games industry. As this becomes an ever-increasingly important strategic consideration for developers and publishers, this report analyzes the trend ...

Apple Pay vs. CurrentC: The battle for the US mobile wallet

  • $495
  • July 2015
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In September 2014, Apple announced the Apple Pay mobile payment service, which would allow consumers to pay for goods wirelessly in shops using their new iPhones. This represented a further movement of the technology into the mainstream. Howeve...

The Big 6 UK Food Retailers: How supermarkets are responding to the discounter threat

  • $495
  • July 2015
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As Aldi leapfrogs Waitrose to become the sixth largest food retailer in the UK, this case study assesses the shift in consumer trends and industry disruptors that has led to a much more competitive food retailing environment. It examines the co...

Etihad Airways: Flying high on the journey to global superpower status

  • $495
  • August 2015
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Etihad has grown revenues and profits, and increased operational measures such as load factor, cargo tonnage, and revenue passengers. Profit margins, however, remain a concern. Etihad is central to Abu Dhabi's economic plan to build 'a ...

Government energy legislation: Cutting emissions and increasing renewables

  • $495
  • August 2015
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Fossil fuels such as coal, gas, & oil are cheap, combustible, & allow a country to grow its economy quickly. This is why, despite many countries enacting legislation limiting carbon emissions & increasing renewable energy sources, g...

Hero MotoCorp: Promising rise of future transnational manufacturer

  • $495
  • August 2015
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Hero MotoCorp is one of the world's largest motorcycle manufacturers. It is setting itself up to expand globally and develop in-house technologies following the dissolution of its partnership agreement with Honda Motor Co. Ltd. Interestingl...

Shimano: Bicycle components manufacturer continues to run a virtual monopoly in a growing market

  • $495
  • August 2015
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The bicycling and fishing components giant has had another fantastic year in 2015. With Team Sky’s win for Chris Froome in the Tour de France, comes another win for Shimano, who supplied the team with its top of the range Dura Ace Di2 component...

Cigarette Market: Growing despite fewer number of smokers

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  • August 2015
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Global sales of cigarettes reached 5,067.9 billion pieces in 2014. The global trend in volume terms is, contrary to the market value, in decline. This pattern was first recorded in 2004 when the market fell into decline by 0.01%.