Uber Technologies Inc.: Calling a cab for the Taxi Industry?

• $495
• November 2014

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Uber Technologies Inc.: Calling a cab for the Taxi Industry?

• Pages: 23
• Published: November 2014
• Report Code: ML00017-062
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This case study examines the rise of taxi apps, in particular that of Californian company Uber Technologies Inc. It assesses the strengths and weaknesses of the new service, and scenarios which present both opportunities and threats.

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This case study examines the rise of taxi apps, in particular that of Californian company Uber Technologies Inc. It assesses the strengths and weaknesses of the new service, and scenarios which present both opportunities and threats.