Volvo Witnesses a Reversal of Fortunes Under Geely ownership: Emphasis on Safety and Made in Sweden Brand Boosts Growth
- Pages: 21
- Published: March 2018
- Report Code: ML00028-008
In 2010 Volvo was acquired by Geely from the Ford Motor Company. Volvo, which struggled financially in the latter years of Ford’s ownership, has seen a strong reversal in its fortunes under the ownership of Geely in recent years. This case study analyzes the reasons for this turnaround.
Scope
– Why did Ford sell Volvo?
– Why did Geely buy Volvo?
– How has Geely overseen a reversal of fortunes for Volvo?
– What role has the new leadership team played in Volvo's recent success?
– How has Volvo looked to position its brand post acquisition?
– Wha
Reasons to buy
- Assesses Volvo's performance under the ownership of Ford.- Looks at the reasons for Ford's decision to sell Volvo.
- Analyzes Geely's reasons for buying Volvo.
- Explores how employing a European management team has played a key role in Volvo's turnaro
Table of Contents
List of Tables
List of Figures
Pricing
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