United States (US) Fragrances Market Summary, Competitive Analysis and Forecast to 2029

Fragrances in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– Fragrances market includes the retail sales of female fragrances, male fragrances, fragrances set, and unisex fragrances. Market is valued according to retail selling price (RSP) and includes any applicable taxes.

– The US fragrances market recorded revenues of $13,931.4 million in 2024, representing a compound annual growth rate (CAGR) of 8.2% between 2019–24.

– Market consumption volume increased with a CAGR of 3.6% between 2019–24, reaching a total of 261.3 million units in 2024.

– The strong growth of the US fragrances market during 2019–24 can be attributed to the high consumer spending on premium and luxury perfumes, the rapid expansion of celebrity and influencer-endorsed launches, and the rising popularity of niche and artisanal brands offering unique scent profiles.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the fragrances market in the United States

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fragrances market in the United States

– Leading company profiles reveal details of key fragrances market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the United States fragrances market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the United States fragrances market by value in 2024?

- What will be the size of the United States fragrances market in 2029?

- What factors are affecting the strength of competition in the United States fragrances market?

- How has the market performed over the last five years?

- Who are the top competitors in the United States's fragrances market?

Companies mentioned

L'Oreal SA

The Estee Lauder Companies Inc

Coty Inc

LVMH Moet Hennessy Louis Vuitton SE

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Market volume

1.4. Market volume forecast

1.5. Category segmentation

1.6. Geography segmentation

1.7. Market share

1.8. Market rivalry

1.9. Competitive landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

3.2. Market volume

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

4.3. Market distribution

5 Market Outlook

5.1. Market value forecast

5.2. Market volume forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Market share

7.2. Who are the leading players in the US fragrances market?

7.3. Which companies have been most successful in increasing their market shares during 2019–24?

7.4. Which companies market shares have suffered over the same period (2019–24)?

7.5. What are the most popular brands in the US fragrances market?

8 Company Profiles

8.1. L'Oreal SA

8.2. The Estee Lauder Companies Inc

8.3. Coty Inc

8.4. LVMH Moet Hennessy Louis Vuitton SE

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. Industry associations

10.3. Related MarketLine research

10.4. About MarketLine

List of Tables

List of Tables

Table 1: United States fragrances market value: $ million, 2019–24

Table 2: United States fragrances market volume: million units, 2019–24

Table 3: United States fragrances market category segmentation: % share, by value, 2019–24

Table 4: United States fragrances market category segmentation: $ million, 2019-24

Table 5: United States fragrances market geography segmentation: $ million, 2024

Table 6: United States fragrances market distribution: % share, by value, 2024

Table 7: United States fragrances market value forecast: $ million, 2024–29

Table 8: United States fragrances market volume forecast: million units, 2024–29

Table 9: United States fragrances market share: % share, by value, 2024

Table 10: L'Oreal SA: Key Facts

Table 11: L'Oreal SA: Annual Financial Ratios

Table 12: L'Oreal SA: Key Employees

Table 13: L'Oreal SA: Key Employees Continued

Table 14: The Estee Lauder Companies Inc: Key Facts

Table 15: The Estee Lauder Companies Inc: Annual Financial Ratios

Table 16: The Estee Lauder Companies Inc: Key Employees

Table 17: Coty Inc: Key Facts

Table 18: Coty Inc: Annual Financial Ratios

Table 19: Coty Inc: Key Employees

Table 20: LVMH Moet Hennessy Louis Vuitton SE: Key Facts

Table 21: LVMH Moet Hennessy Louis Vuitton SE: Annual Financial Ratios

Table 22: LVMH Moet Hennessy Louis Vuitton SE: Key Employees

Table 23: LVMH Moet Hennessy Louis Vuitton SE: Key Employees Continued

Table 24: United States Size of Population (Million), 2020–24

Table 25: United States Real GDP (Constant 2010 Prices, $ Billion), 2020–24

Table 26: United States GDP (Current Prices, $ Billion), 2020–24

Table 27: United States Inflation, 2020–24

Table 28: United States Consumer Price Index (Absolute), 2020–24

Table 29: United States Exchange Rate, 2019–24

List of Figures

List of Figures

Figure 1: United States fragrances market value: $ million, 2019–24

Figure 2: United States fragrances market volume: million units, 2019–24

Figure 3: United States fragrances market category segmentation: $ million, 2019-24

Figure 4: United States fragrances market geography segmentation: % share, by value, 2024

Figure 5: United States fragrances market distribution: % share, by value, 2024

Figure 6: United States fragrances market value forecast: $ million, 2024–29

Figure 7: United States fragrances market volume forecast: million units, 2024–29

Figure 8: Forces driving competition in the fragrances market in the United States, 2024

Figure 9: Drivers of buyer power in the fragrances market in the United States, 2024

Figure 10: Drivers of supplier power in the fragrances market in the United States, 2024

Figure 11: Factors influencing the likelihood of new entrants in the fragrances market in the United States, 2024

Figure 12: Factors influencing the threat of substitutes in the fragrances market in the United States, 2024

Figure 13: Drivers of degree of rivalry in the fragrances market in the United States, 2024

Figure 14: United States fragrances market share: % share, by value, 2024

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