United States (US) Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast to 2029

Broadcasting & Cable TV in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.

– The US broadcasting & cable TV market recorded revenues of $133.7 billion in 2024, representing a negative compound annual growth rate (CAGR) of 7.5% between 2019 and 2024.

– The TV advertising segment accounted for the market's largest proportion in 2024, with total revenues of $67.3 billion, equivalent to 50.3% of the market's overall value.

– In 2024, the US broadcasting & cable TV market witnessed an annual contraction of 4.3%, driven by the rapid migration of consumers to social media.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in the United States

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in the United States

– Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the United States broadcasting & cable tv market with five year forecasts

Reasons to buy

- What was the size of the United States broadcasting & cable tv market by value in 2024?

- What will be the size of the United States broadcasting & cable tv market in 2029?

- What factors are affecting the strength of competition in the United States broadcasting & cable tv market?

- How has the market performed over the last five years?

- What are the main segments that make up the United States's broadcasting & cable tv market?

Companies mentioned

AT&T Inc

Comcast Corp

Paramount Global

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Category segmentation

1.4. Geography segmentation

1.5. Market rivalry

1.6. Competitive landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the key market players?

7.2. What strategies do the key market players follow?

7.3. What are the most recent developments in the market?

8 Company Profiles

8.1. AT&T Inc

8.2. Comcast Corp

8.3. Paramount Global

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. Industry associations

10.3. Related MarketLine research

10.4. About MarketLine

List of Tables

List of Tables

Table 1: United States broadcasting & cable TV market value: $ billion, 2019–24

Table 2: United States broadcasting & cable TV market category segmentation: % share, by value, 2019–24

Table 3: United States broadcasting & cable TV market category segmentation: $ billion, 2019-24

Table 4: United States broadcasting & cable TV market geography segmentation: $ billion, 2024

Table 5: United States broadcasting & cable TV market value forecast: $ billion, 2024–29

Table 6: AT&T Inc: Key Facts

Table 7: AT&T Inc: Annual Financial Ratios

Table 8: AT&T Inc: Key Employees

Table 9: Comcast Corp: Key Facts

Table 10: Comcast Corp: Annual Financial Ratios

Table 11: Comcast Corp: Key Employees

Table 12: Comcast Corp: Key Employees Continued

Table 13: Paramount Global: Key Facts

Table 14: Paramount Global: Key Employees

Table 15: Paramount Global: Key Employees Continued

Table 16: United States Size of Population (Million), 2020–24

Table 17: United States Real GDP (Constant 2010 Prices, $ Billion), 2020–24

Table 18: United States GDP (Current Prices, $ Billion), 2020–24

Table 19: United States Inflation, 2020–24

Table 20: United States Consumer Price Index (Absolute), 2020–24

Table 21: United States Exchange Rate, 2019–24

List of Figures

List of Figures

Figure 1: United States broadcasting & cable TV market value: $ billion, 2019–24

Figure 2: United States broadcasting & cable TV market category segmentation: $ billion, 2019-24

Figure 3: United States broadcasting & cable TV market geography segmentation: % share, by value, 2024

Figure 4: United States broadcasting & cable TV market value forecast: $ billion, 2024–29

Figure 5: Forces driving competition in the broadcasting & cable TV market in the United States, 2024

Figure 6: Drivers of buyer power in the broadcasting & cable TV market in the United States, 2024

Figure 7: Drivers of supplier power in the broadcasting & cable TV market in the United States, 2024

Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable TV market in the United States, 2024

Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable TV market in the United States, 2024

Figure 10: Drivers of degree of rivalry in the broadcasting & cable TV market in the United States, 2024

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