Toys & Games in Singapore

Toys & Games in Singapore industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Singapore toys & games market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration, and sewing and hobby), dolls, games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (includes soft toys), outdoor & sports toys (includes outdoor games and sports such as cars and bicycles etc.) and other toys (including toys made of plastics, rubber, textile, die-cast miniature model toys and metal toys. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). It doesn't include games consoles and video games. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2014 annual average exchange rates.

The Singaporean toys & games market had total revenues of $0.3bn in 2014, representing a compound annual rate of change (CARC) of -0.2% between 2010 and 2014.

The activity toys segment was the market's most lucrative in 2014, with total revenues of $53m, equivalent to 17.9% of the market's overall value.

Singapore's economy grew by 1.8% on a year-on-year basis in the second quarter of 2015, sharply lower than the 2.8% growth in the preceding quarter. The slowing economy has had an effect on consumer spending, particularly in the toys and games market.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys & games market in Singapore

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in Singapore

Leading company profiles reveal details of key toys & games market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Singapore toys & games market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Singapore economy

Reasons to buy

What was the size of the Singapore toys & games market by value in 2014?

What will be the size of the Singapore toys & games market in 2019?

What factors are affecting the strength of competition in the Singapore toys & games market?

How has the market performed over the last five years?

What are the main segments that make up Singapore's toys & games market?

Companies mentioned

Amazon.com, Inc.; Rakuten, Inc.; Toys “R” Us, Inc.;

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

Leading Companies 18

Amazon.com, Inc. 18

Rakuten, Inc. 21

Toys "R" Us, Inc. 24

Macroeconomic Indicators 27

Country Data 27

Methodology 29

Industry associations 30

Related MarketLine research 30

Appendix 31

About MarketLine 31

LIST OF TABLES

Table 1: Singapore toys & games market value: $ million, 2010-14 8

Table 2: Singapore toys & games market category segmentation: $ million, 2014 9

Table 3: Singapore toys & games market geography segmentation: $ million, 2014 10

Table 4: Singapore toys & games market value forecast: $ million, 2014-19 11

Table 5: Amazon.com, Inc.: key facts 18

Table 6: Amazon.com, Inc.: key financials ($) 19

Table 7: Amazon.com, Inc.: key financial ratios 19

Table 8: Rakuten, Inc.: key facts 21

Table 9: Rakuten, Inc.: key financials ($) 22

Table 10: Rakuten, Inc.: key financials (Â¥) 22

Table 11: Rakuten, Inc.: key financial ratios 22

Table 12: Toys "R" Us, Inc.: key facts 24

Table 13: Toys "R" Us, Inc.: key financials ($) 25

Table 14: Toys "R" Us, Inc.: key financial ratios 25

Table 15: Singapore size of population (million), 2010-14 27

Table 16: Singapore gdp (constant 2005 prices, $ billion), 2010-14 27

Table 17: Singapore gdp (current prices, $ billion), 2010-14 27

Table 18: Singapore inflation, 2010-14 28

Table 19: Singapore consumer price index (absolute), 2010-14 28

Table 20: Singapore exchange rate, 2010-14 28

LIST OF FIGURES

Figure 1: Singapore toys & games market value: $ million, 2010-14 8

Figure 2: Singapore toys & games market category segmentation: % share, by value, 2014 9

Figure 3: Singapore toys & games market geography segmentation: % share, by value, 2014 10

Figure 4: Singapore toys & games market value forecast: $ million, 2014-19 11

Figure 5: Forces driving competition in the toys & games market in Singapore, 2014 12

Figure 6: Drivers of buyer power in the toys & games market in Singapore, 2014 13

Figure 7: Drivers of supplier power in the toys & games market in Singapore, 2014 14

Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in Singapore, 2014 15

Figure 9: Factors influencing the threat of substitutes in the toys & games market in Singapore, 2014 16

Figure 10: Drivers of degree of rivalry in the toys & games market in Singapore, 2014 17

Figure 11: Amazon.com, Inc.: revenues & profitability 20

Figure 12: Amazon.com, Inc.: assets & liabilities 20

Figure 13: Rakuten, Inc.: revenues & profitability 23

Figure 14: Rakuten, Inc.: assets & liabilities 23

Figure 15: Toys "R" Us, Inc.: revenues & profitability 26

List of Tables

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List of Figures

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