Toys & Games in India

Toys & Games in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the India toys & games market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration, and sewing and hobby), dolls, games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (includes soft toys), outdoor & sports toys (includes outdoor games and sports such as cars and bicycles etc.) and other toys (including toys made of plastics, rubber, textile, die-cast miniature model toys and metal toys. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). It doesn't include games consoles and video games. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2014 annual average exchange rates.

The Indian toys & games market had total revenues of $2.3bn in 2014, representing a compound annual growth rate (CAGR) of 8.5% between 2010 and 2014.

The activity toys segment was the market's most lucrative in 2014, with total revenues of $0.4bn, equivalent to 17.9% of the market's overall value.

With the second largest population globally, much of India's growth in the coming years will be derived from new consumers as living standards rise.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys & games market in India

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in India

Leading company profiles reveal details of key toys & games market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the India toys & games market with five year forecasts

Macroeconomic indicators provide insight into general trends within the India economy

Reasons to buy

What was the size of the India toys & games market by value in 2014?

What will be the size of the India toys & games market in 2019?

What factors are affecting the strength of competition in the India toys & games market?

How has the market performed over the last five years?

What are the main segments that make up India's toys & games market?

Companies mentioned

Flipkart Internet Private Limited; HOORAY Retail Pvt Ltd; Landmark Limited; Reliance Industries Limited

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

Leading Companies 18

Flipkart Internet Private Limited 18

HOORAY Retail Pvt Ltd 19

Landmark Limited 20

Reliance Industries Limited 21

Macroeconomic Indicators 24

Country Data 24

Methodology 26

Industry associations 27

Related MarketLine research 27

Appendix 28

About MarketLine 28

LIST OF TABLES

Table 1: India toys & games market value: $ million, 2010-14 8

Table 2: India toys & games market category segmentation: $ million, 2014 9

Table 3: India toys & games market geography segmentation: $ million, 2014 10

Table 4: India toys & games market value forecast: $ million, 2014-19 11

Table 5: Flipkart Internet Private Limited: key facts 18

Table 6: HOORAY Retail Pvt Ltd: key facts 19

Table 7: Landmark Limited: key facts 20

Table 8: Reliance Industries Limited: key facts 21

Table 9: Reliance Industries Limited: key financials ($) 21

Table 10: Reliance Industries Limited: key financials (Rs.) 22

Table 11: Reliance Industries Limited: key financial ratios 22

Table 12: India size of population (million), 2010-14 24

Table 13: India gdp (constant 2005 prices, $ billion), 2010-14 24

Table 14: India gdp (current prices, $ billion), 2010-14 24

Table 15: India inflation, 2010-14 25

Table 16: India consumer price index (absolute), 2010-14 25

Table 17: India exchange rate, 2010-14 25

LIST OF FIGURES

Figure 1: India toys & games market value: $ million, 2010-14 8

Figure 2: India toys & games market category segmentation: % share, by value, 2014 9

Figure 3: India toys & games market geography segmentation: % share, by value, 2014 10

Figure 4: India toys & games market value forecast: $ million, 2014-19 11

Figure 5: Forces driving competition in the toys & games market in India, 2014 12

Figure 6: Drivers of buyer power in the toys & games market in India, 2014 13

Figure 7: Drivers of supplier power in the toys & games market in India, 2014 14

Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in India, 2014 15

Figure 9: Factors influencing the threat of substitutes in the toys & games market in India, 2014 16

Figure 10: Drivers of degree of rivalry in the toys & games market in India, 2014 17

Figure 11: Reliance Industries Limited: revenues & profitability 22

List of Tables

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List of Figures

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