Toys & Games in China

Toys & Games in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China toys & games market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration, and sewing and hobby), dolls, games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (includes soft toys), outdoor & sports toys (includes outdoor games and sports such as cars and bicycles etc.) and other toys (including toys made of plastics, rubber, textile, die-cast miniature model toys and metal toys. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). It doesn't include games consoles and video games. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2014 annual average exchange rates.

The Chinese toys & games market had total revenues of $12.3bn in 2014, representing a compound annual growth rate (CAGR) of 16.3% between 2010 and 2014.

The activity toys segment was the market's most lucrative in 2014, with total revenues of $2.2bn, equivalent to 17.9% of the market's overall value.

China is one of the world's fastest growing economies, and has a burgeoning consumer population with ever increasing disposable income and a growing middle class. The growing young population is also contributing to the performance.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys & games market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in China

Leading company profiles reveal details of key toys & games market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China toys & games market with five year forecasts

Macroeconomic indicators provide insight into general trends within the China economy

Reasons to buy

What was the size of the China toys & games market by value in 2014?

What will be the size of the China toys & games market in 2019?

What factors are affecting the strength of competition in the China toys & games market?

How has the market performed over the last five years?

What are the main segments that make up China's toys & games market?

Companies mentioned

China Resources Enterprise, Limited; Lianhua Supermarket Holdings Co., Ltd.; Sun Art Retail Group Limited; Toys “R” Us, Inc.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

Leading Companies 18

China Resources Enterprise, Limited 18

Lianhua Supermarket Holdings Co., Ltd. 21

Sun Art Retail Group Limited 24

Toys "R" Us, Inc. 27

Alibaba Group Holding Limited 30

Macroeconomic Indicators 33

Country Data 33

Methodology 35

Industry associations 36

Related MarketLine research 36

Appendix 37

About MarketLine 37

LIST OF TABLES

Table 1: China toys & games market value: $ million, 2010-14 8

Table 2: China toys & games market category segmentation: $ million, 2014 9

Table 3: China toys & games market geography segmentation: $ million, 2014 10

Table 4: China toys & games market value forecast: $ million, 2014-19 11

Table 5: China Resources Enterprise, Limited: key facts 18

Table 6: China Resources Enterprise, Limited: key financials ($) 19

Table 7: China Resources Enterprise, Limited: key financials (HK$) 19

Table 8: China Resources Enterprise, Limited: key financial ratios 19

Table 9: Lianhua Supermarket Holdings Co., Ltd.: key facts 21

Table 10: Lianhua Supermarket Holdings Co., Ltd.: key financials ($) 22

Table 11: Lianhua Supermarket Holdings Co., Ltd.: key financials (CNY) 22

Table 12: Lianhua Supermarket Holdings Co., Ltd.: key financial ratios 22

Table 13: Sun Art Retail Group Limited: key facts 24

Table 14: Sun Art Retail Group Limited: key financials ($) 24

Table 15: Sun Art Retail Group Limited: key financials (CNY) 25

Table 16: Sun Art Retail Group Limited: key financial ratios 25

Table 17: Toys "R" Us, Inc.: key facts 27

Table 18: Toys "R" Us, Inc.: key financials ($) 28

Table 19: Toys "R" Us, Inc.: key financial ratios 28

Table 20: Alibaba Group Holding Limited: key facts 30

Table 21: Alibaba Group Holding Limited: key financials ($) 31

Table 22: Alibaba Group Holding Limited: key financials (CNY) 31

Table 23: Alibaba Group Holding Limited: key financial ratios 31

Table 24: China size of population (million), 2010-14 33

Table 25: China gdp (constant 2005 prices, $ billion), 2010-14 33

Table 26: China gdp (current prices, $ billion), 2010-14 33

Table 27: China inflation, 2010-14 34

Table 28: China consumer price index (absolute), 2010-14 34

Table 29: China exchange rate, 2010-14 34

LIST OF FIGURES

Figure 1: China toys & games market value: $ million, 2010-14 8

Figure 2: China toys & games market category segmentation: % share, by value, 2014 9

Figure 3: China toys & games market geography segmentation: % share, by value, 2014 10

Figure 4: China toys & games market value forecast: $ million, 2014-19 11

Figure 5: Forces driving competition in the toys & games market in China, 2014 12

Figure 6: Drivers of buyer power in the toys & games market in China, 2014 13

Figure 7: Drivers of supplier power in the toys & games market in China, 2014 14

Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in China, 2014 15

Figure 9: Factors influencing the threat of substitutes in the toys & games market in China, 2014 16

Figure 10: Drivers of degree of rivalry in the toys & games market in China, 2014 17

Figure 11: China Resources Enterprise, Limited: revenues & profitability 20

Figure 12: China Resources Enterprise, Limited: assets & liabilities 20

Figure 13: Lianhua Supermarket Holdings Co., Ltd.: revenues & profitability 23

Figure 14: Lianhua Supermarket Holdings Co., Ltd.: assets & liabilities 23

Figure 15: Sun Art Retail Group Limited: revenues & profitability 25

Figure 16: Sun Art Retail Group Limited: assets & liabilities 26

Figure 17: Toys "R" Us, Inc.: revenues & profitability 29

Figure 18: Toys "R" Us, Inc.: assets & liabilities 29

List of Tables

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List of Figures

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