Toys & Games in Australia

Toys & Games in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Australia toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration, and sewing and hobby), dolls, games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (includes soft toys), outdoor & sports toys (includes outdoor games and sports such as cars and bicycles etc.) and other toys (including toys made of plastics, rubber, textile, die-cast miniature model toys and metal toys. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). It doesn't include games consoles and video games. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2013 annual average exchange rates.

The Australian toys & games market is expected to generate total revenues of $2.2bn in 2014, representing a compound annual growth rate (CAGR) of 0.7% between 2010 and 2014.

The activity toys segment is expected to be the market's most lucrative in 2014, with total revenues of $0.6bn, equivalent to 27.5% of the market's overall value.

The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.5% for the five-year period 2014 – 2019, which is expected to drive the market to a value of $2.6bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in Australia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in Australia

Leading company profiles reveal details of key toys & games market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Australia toys & games market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Australia economy

Reasons to buy

What was the size of the Australia toys & games market by value in 2014?

What will be the size of the Australia toys & games market in 2019?

What factors are affecting the strength of competition in the Australia toys & games market?

How has the market performed over the last five years?

Companies mentioned

Mr Toys Toyworld, Online Toys Australia, Toys “R” Us, Inc. and Toyworld

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

Leading Companies 18

Mr Toys Toyworld 18

Online Toys Australia 19

Toys “R” Us, Inc. 20

Toyworld 23

Macroeconomic Indicators 24

Country Data 24

Appendix 26

Methodology 26

Industry associations 27

Related MarketLine research 27

LIST OF TABLES

Table 1: Australia toys & games market value: $ million, 201014(e) 8

Table 2: Australia toys & games market category segmentation: $ million, 2014(e) 9

Table 3: Australia toys & games market geography segmentation: $ million, 2014(e) 10

Table 4: Australia toys & games market value forecast: $ million, 201419 11

Table 5: Mr Toys Toyworld: key facts 18

Table 6: Online Toys Australia: key facts 19

Table 7: Toys “R” Us, Inc.: key facts 20

Table 8: Toys “R” Us, Inc.: key financials ($) 21

Table 9: Toys “R” Us, Inc.: key financial ratios 21

Table 10: Toyworld: key facts 23

Table 11: Australia size of population (million), 201014 24

Table 12: Australia gdp (constant 2005 prices, $ billion), 201014 24

Table 13: Australia gdp (current prices, $ billion), 201014 24

Table 14: Australia inflation, 201014 25

Table 15: Australia consumer price index (absolute), 201014 25

Table 16: Australia exchange rate, 201014 25

LIST OF FIGURES

Figure 1: Australia toys & games market value: $ million, 201014(e) 8

Figure 2: Australia toys & games market category segmentation: % share, by value, 2014(e) 9

Figure 3: Australia toys & games market geography segmentation: % share, by value, 2014(e) 10

Figure 4: Australia toys & games market value forecast: $ million, 201419 11

Figure 5: Forces driving competition in the toys & games market in Australia, 2014 12

Figure 6: Drivers of buyer power in the toys & games market in Australia, 2014 13

Figure 7: Drivers of supplier power in the toys & games market in Australia, 2014 14

Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in Australia, 2014 15

Figure 9: Factors influencing the threat of substitutes in the toys & games market in Australia, 2014 16

Figure 10: Drivers of degree of rivalry in the toys & games market in Australia, 2014 17

Figure 11: Toys “R” Us, Inc.: revenues & profitability 21

Figure 12: Toys “R” Us, Inc.: assets & liabilities 22

List of Tables

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List of Figures

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