Shimano: Bicycle components manufacturer continues to run a virtual monopoly in a growing market

The bicycling and fishing components giant has had another fantastic year in 2015. With Team Sky’s win for Chris Froome in the Tour de France, comes another win for Shimano, who supplied the team with its top of the range Dura Ace Di2 components. Of the 22 teams that started the race, Shimano provided components to 18 of them, signaling the dominance that Shimano has over professional cycling.

Scope

Learn how Shimao became the number one supplier of bicycle components in the world.

Examine Shimano's strengths and weaknesses in the market place.

Find out how the bicycle market is characterized globally and what challenges manufacturers face.

Learn what products Shimano produces and how it manages to filter technology down it's product ranges.

Examine how innovation has made Shimano products and designs ubiquitous.

Reasons to buy

How is the bicycle component market structured?

What does Shimano do that makes it stand out?

How has Shimano managed to Dominate the industry?

Are there any competitors in play that could challenge Shimano?

Is Shimano likely to continue to control the market and what does this mean for the industry?

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Table of Contents

OVERVIEW

Catalyst

Summary

HOW SHIMANO BECAME THE GLOBAL LEADER

Shimano’s rise to prominence started in the 1970’s

In the 1980’s focused on developing the mass market, rather than the high end

The 1980’s produced the technological designs which made Shimano the leader

Today Shimano has become hugely financially successful

Shimano’s compatibility with other companies was limited and still is

AN INDUSTRY WHICH CHANGES VERY RAPIDLY

Global cycling is growing and from strong holds its expanding

Trends in the market can appear very rapidly and explode

Bicycle manufacturers have to be able to adapt very quickly

DOMINANCE THROUGH TECH AND COMPATIBILITY

Component market demands a level of global compatibility

Two year trickle down technology cycle keeps Shimano ahead

Dominance in elite performance level markets

Dominance in high volume traditional markets

THE COMPETITION IS SMALL BUT RISING

Campagnolo is Shimano’s oldest competitor

SRAM is the biggest growing competitor for Shimano

FSA is entering the market and has a great deal of experience

CONCLUSIONS

Shimano dominates the lucrative cycling component industry

Challenges remain, due to the rapidly changing industry

Shimano will continue to dominate watched closely by SRAM

APPENDIX

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