Online Retail in China

Online Retail in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China online retail market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The online retail sector consists of the total revenues generated through the sale of retail goods via online channels, valued at retail selling price.

The Chinese online retail sector had total revenues of $155.3bn in 2014, representing a compound annual growth rate (CAGR) of 96.3% between 2010 and 2014.

The opportunity for further growth in China is significant and increasing disposable incomes, coupled with increased internet penetration, mean that many consumers have changed their buying habits.

The performance of the sector is forecast to decelerate, with an anticipated CAGR of 25.3% for the five-year period 2014 – 2019, which is expected to drive the sector to a value of $480.1bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in China

Leading company profiles reveal details of key online retail market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China online retail market with five year forecasts

Macroeconomic indicators provide insight into general trends within the China economy

Reasons to buy

What was the size of the China online retail market by value in 2014?

What will be the size of the China online retail market in 2019?

What factors are affecting the strength of competition in the China online retail market?

How has the market performed over the last five years?

What are the main segments that make up China's online retail market?

Companies mentioned

Alibaba Group Holding Limited; JD.com, Inc; Suning Commerce Group; Vipshop Holdings Limited

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Category segmentation 9

Geography segmentation 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 17

Degree of rivalry 18

Leading Companies 19

Alibaba Group Holding Limited 19

JD.com, Inc 21

Suning Commerce Group 22

Vipshop Holdings Limited 25

Macroeconomic Indicators 27

Country Data 27

Methodology 29

Industry associations 30

Related MarketLine research 30

Appendix 31

About MarketLine 31

LIST OF TABLES

Table 1: China online retail sector value: $ billion, 2010-14 8

Table 2: China online retail sector category segmentation: $ billion, 2014 9

Table 3: China online retail sector geography segmentation: $ billion, 2014 10

Table 4: China online retail sector value forecast: $ billion, 2014-19 11

Table 5: Alibaba Group Holding Limited: key facts 19

Table 6: JD.com, Inc: key facts 21

Table 7: Suning Commerce Group: key facts 22

Table 8: Suning Commerce Group: key financials ($) 22

Table 9: Suning Commerce Group: key financials (CNY) 23

Table 10: Suning Commerce Group: key financial ratios 23

Table 11: Vipshop Holdings Limited: key facts 25

Table 12: Vipshop Holdings Limited: key financials ($) 25

Table 13: Vipshop Holdings Limited: key financials (CNY) 25

Table 14: Vipshop Holdings Limited: key financial ratios 26

Table 15: China size of population (million), 2010-14 27

Table 16: China gdp (constant 2005 prices, $ billion), 2010-14 27

Table 17: China gdp (current prices, $ billion), 2010-14 27

Table 18: China inflation, 2010-14 28

Table 19: China consumer price index (absolute), 2010-14 28

Table 20: China exchange rate, 2010-14 28

LIST OF FIGURES

Figure 1: China online retail sector value: $ billion, 2010-14 8

Figure 2: China online retail sector category segmentation: % share, by value, 2014 9

Figure 3: China online retail sector geography segmentation: % share, by value, 2014 10

Figure 4: China online retail sector value forecast: $ billion, 2014-19 11

Figure 5: Forces driving competition in the online retail sector in China, 2014 12

Figure 6: Drivers of buyer power in the online retail sector in China, 2014 13

Figure 7: Drivers of supplier power in the online retail sector in China, 2014 14

Figure 8: Factors influencing the likelihood of new entrants in the online retail sector in China, 2014 15

Figure 9: Factors influencing the threat of substitutes in the online retail sector in China, 2014 17

Figure 10: Drivers of degree of rivalry in the online retail sector in China, 2014 18

Figure 11: Suning Commerce Group: revenues & profitability 23

Figure 12: Suning Commerce Group: assets & liabilities 24

List of Tables

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List of Figures

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