Digital Advertising in Scandinavia

Digital Advertising in Scandinavia industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.

– The Scandinavian Digital advertising market had total revenues of $4,833.0m in 2019, representing a compound annual growth rate (CAGR) of 9.8% between 2015 and 2019.

– The Mobile segment was the market's most lucrative in 2019, with total revenues of $2,846.9m, equivalent to 58.9% of the market's overall value.

– A strong correlation between GDP and advertisements is present, with any potential economic downturn causing companies to cut back on marketing spending. Norway, Iceland and Denmark are among the top 10 countries for GDP in the world, while Sweden and Finland rank 12th and 15th. High GDP indicates a strong economy, which will encourage increased advertising spending.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Scandinavia

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Scandinavia

– Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia digital advertising market with five year forecasts

Reasons to buy

- What was the size of the Scandinavia digital advertising market by value in 2019?

- What will be the size of the Scandinavia digital advertising market in 2024?

- What factors are affecting the strength of competition in the Scandinavia digital advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Scandinavia's digital advertising market?

Companies mentioned

Alphabet Inc

Facebook Inc.

Amazon.com, Inc.

Microsoft Corporation

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Category segmentation

1.4. Geography segmentation

1.5. Market rivalry

1.6. Competitive Landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?

7.2. What strategies do the leading players follow?

8 Company Profiles

8.1. Alphabet Inc

8.2. Facebook Inc.

8.3. Amazon.com, Inc.

8.4. Microsoft Corporation

9 Appendix

9.1. Methodology

9.2. About MarketLine

List of Tables

List of Tables

Table 1: Scandinavia digital advertising market value: $ million, 2015–19

Table 2: Scandinavia digital advertising market category segmentation: $ million, 2019

Table 3: Scandinavia digital advertising market geography segmentation: $ million, 2019

Table 4: Scandinavia digital advertising market value forecast: $ million, 2019–24

Table 5: Alphabet Inc: key facts

Table 6: Alphabet Inc: Annual Financial Ratios

Table 7: Alphabet Inc: Key Employees

Table 8: Facebook Inc.: key facts

Table 9: Facebook Inc.: Annual Financial Ratios

Table 10: Facebook Inc.: Key Employees

Table 11: Facebook Inc.: Key Employees Continued

Table 12: Amazon.com, Inc.: key facts

Table 13: Amazon.com, Inc.: Annual Financial Ratios

Table 14: Amazon.com, Inc.: Key Employees

Table 15: Microsoft Corporation: key facts

Table 16: Microsoft Corporation: Annual Financial Ratios

Table 17: Microsoft Corporation: Key Employees

Table 18: Microsoft Corporation: Key Employees Continued

Table 19: Microsoft Corporation: Key Employees Continued

List of Figures

List of Figures

Figure 1: Scandinavia digital advertising market value: $ million, 2015–19

Figure 2: Scandinavia digital advertising market category segmentation: % share, by value, 2019

Figure 3: Scandinavia digital advertising market geography segmentation: % share, by value, 2019

Figure 4: Scandinavia digital advertising market value forecast: $ million, 2019–24

Figure 5: Forces driving competition in the digital advertising market in Scandinavia, 2019

Figure 6: Drivers of buyer power in the digital advertising market in Scandinavia, 2019

Figure 7: Drivers of supplier power in the digital advertising market in Scandinavia, 2019

Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Scandinavia, 2019

Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Scandinavia, 2019

Figure 10: Drivers of degree of rivalry in the digital advertising market in Scandinavia, 2019

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