Advertising in North America

Advertising in North America industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

– The North American advertising industry had total revenues of $240,493.2m in 2019, representing a compound annual growth rate (CAGR) of 4.4% between 2015 and 2019.

– The retailer segment was the industry's most lucrative in 2019, with total revenues of $54,221.3m, equivalent to 22.5% of the industry's overall value.

– In North America, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in North America

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in North America

– Leading company profiles reveal details of key advertising market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the North America advertising market with five year forecasts

Reasons to buy

- What was the size of the North America advertising market by value in 2019?

- What will be the size of the North America advertising market in 2024?

- What factors are affecting the strength of competition in the North America advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up North America's advertising market?

Companies mentioned

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

Havas SA

Publicis Groupe SA

WPP plc

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Category segmentation

1.4. Geography segmentation

1.5. Market rivalry

1.6. Competitive Landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?

7.2. What are the strengths of leading players?

7.3. What trends are impacting the market?

7.4. What has been the rationale behind recent M&A activity?

7.5. Are there any other notable players in the market?

7.6. How will Covid-19 impact market players?

8 Company Profiles

8.1. The Interpublic Group of Companies, Inc.

8.2. Omnicom Group, Inc.

8.3. Havas SA

8.4. Publicis Groupe SA

8.5. WPP plc

9 Appendix

9.1. Methodology

9.2. About MarketLine

List of Tables

List of Tables

Table 1: North America advertising industry value: $ billion, 2015–19

Table 2: North America advertising industry category segmentation: $ billion, 2019

Table 3: North America advertising industry geography segmentation: $ billion, 2019

Table 4: North America advertising industry value forecast: $ billion, 2019–24

Table 5: The Interpublic Group of Companies, Inc.: key facts

Table 6: The Interpublic Group of Companies, Inc.: Annual Financial Ratios

Table 7: The Interpublic Group of Companies, Inc.: Key Employees

Table 8: The Interpublic Group of Companies, Inc.: Key Employees Continued

Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued

Table 10: Omnicom Group, Inc.: key facts

Table 11: Omnicom Group, Inc.: Annual Financial Ratios

Table 12: Omnicom Group, Inc.: Key Employees

Table 13: Omnicom Group, Inc.: Key Employees Continued

Table 14: Havas SA: key facts

Table 15: Havas SA: Key Employees

Table 16: Havas SA: Key Employees Continued

Table 17: Publicis Groupe SA: key facts

Table 18: Publicis Groupe SA: Annual Financial Ratios

Table 19: Publicis Groupe SA: Key Employees

Table 20: Publicis Groupe SA: Key Employees Continued

Table 21: Publicis Groupe SA: Key Employees Continued

Table 22: WPP plc: key facts

Table 23: WPP plc: Annual Financial Ratios

Table 24: WPP plc: Key Employees

List of Figures

List of Figures

Figure 1: North America advertising industry value: $ billion, 2015–19

Figure 2: North America advertising industry category segmentation: % share, by value, 2019

Figure 3: North America advertising industry geography segmentation: % share, by value, 2019

Figure 4: North America advertising industry value forecast: $ billion, 2019–24

Figure 5: Forces driving competition in the advertising industry in North America, 2019

Figure 6: Drivers of buyer power in the advertising industry in North America, 2019

Figure 7: Drivers of supplier power in the advertising industry in North America, 2019

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in North America, 2019

Figure 9: Factors influencing the threat of substitutes in the advertising industry in North America, 2019

Figure 10: Drivers of degree of rivalry in the advertising industry in North America, 2019

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