Household Products in Europe

Household Products in Europe industry profile provides top- line qualitative and quantitative summary information including: market share, market size (value and volume 2014- 18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2018 exchange rates.

– The European household products market had total revenues of $52,044.1m in 2018, representing a compound annual growth rate (CAGR) of 2.5% between 2014 and 2018.

– Market consumption volume increased with a CAGR of 1.3% between 2014- 2018, to reach a total of 17,627 million units in 2018.

– Large population and increasing disposable income supported the growth of the European household products market.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in Europe

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Europe

– Leading company profiles reveal details of key household products market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Europe household products market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the Europe household products market by value in 2018?

- What will be the size of the Europe household products market in 2023?

- What factors are affecting the strength of competition in the Europe household products market?

- How has the market performed over the last five years?

- Who are the top competitiors in Europe's household products market?

Companies mentioned

Procter & Gamble UK

Henkel AG & Co. KGaA

Reckitt Benckiser Group plc

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Market volume

1.4. Market volume forecast

1.5. Category segmentation

1.6. Geography segmentation

1.7. Market share

1.8. Market rivalry

1.9. Competitive Landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

3.2. Market volume

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

4.3. Market distribution

5 Market Outlook

5.1. Market value forecast

5.2. Market volume forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Market share

7.2. Who are the leading players in the European household products market?

7.3. Which companies have been most successful in increasing their market shares since 2014?

7.4. Which companies’ market shares have suffered between 2014 and 2018?

7.5. What are the most popular brands in the market?

8 Company Profiles

8.1. Procter & Gamble UK

8.2. Henkel AG & Co. KGaA

8.3. Reckitt Benckiser Group plc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. Industry associations

10.3. Related MarketLine research

10.4. About MarketLine

List of Tables

List of Tables

Table 1: Europe household products market value: $ million, 2014–18

Table 2: Europe household products market volume: million units, 2014–18

Table 3: Europe household products market category segmentation: $ million, 2018

Table 4: Europe household products market geography segmentation: $ million, 2018

Table 5: Europe household products market distribution: % share, by value, 2018

Table 6: Europe household products market value forecast: $ million, 2018–23

Table 7: Europe household products market volume forecast: million units, 2018–23

Table 8: Europe household products market share: % share, by value, 2018

Table 9: Procter & Gamble UK: key facts

Table 10: Procter & Gamble UK: Key Employees

Table 11: Henkel AG & Co. KGaA: key facts

Table 12: Henkel AG & Co. KGaA: Annual Financial Ratios

Table 13: Henkel AG & Co. KGaA: Annual Financial Ratios (Continued)

Table 14: Henkel AG & Co. KGaA: Key Employees

Table 15: Reckitt Benckiser Group plc: key facts

Table 16: Reckitt Benckiser Group plc: Annual Financial Ratios

Table 17: Reckitt Benckiser Group plc: Key Employees

Table 18: Europe size of population (million), 2014–18

Table 19: Europe gdp (constant 2005 prices, $ billion), 2014–18

Table 20: Europe gdp (current prices, $ billion), 2014–18

Table 21: Europe inflation, 2014–18

Table 22: Europe consumer price index (absolute), 2014–18

Table 23: Europe exchange rate, 2014–18

List of Figures

List of Figures

Figure 1: Europe household products market value: $ million, 2014–18

Figure 2: Europe household products market volume: million units, 2014–18

Figure 3: Europe household products market category segmentation: % share, by value, 2018

Figure 4: Europe household products market geography segmentation: % share, by value, 2018

Figure 5: Europe household products market distribution: % share, by value, 2018

Figure 6: Europe household products market value forecast: $ million, 2018–23

Figure 7: Europe household products market volume forecast: million units, 2018–23

Figure 8: Forces driving competition in the household products market in Europe, 2018

Figure 9: Drivers of buyer power in the household products market in Europe, 2018

Figure 10: Drivers of supplier power in the household products market in Europe, 2018

Figure 11: Factors influencing the likelihood of new entrants in the household products market in Europe, 2018

Figure 12: Factors influencing the threat of substitutes in the household products market in Europe, 2018

Figure 13: Drivers of degree of rivalry in the household products market in Europe, 2018

Figure 14: Europe household products market share: % share, by value, 2018

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