Digital Advertising in Asia-Pacific
- Pages: 48
- Published: April 2020
- Report Code: OHMF8895
Digital Advertising in Asia- Pacific industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
– The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
– The Asia- Pacific Digital advertising market had total revenues of $70,408.2m in 2019, representing a compound annual growth rate (CAGR) of 11.2% between 2015 and 2019.
– The Desktop segment was the market's most lucrative in 2019, with total revenues of $60,931.6m, equivalent to 86.5% of the market's overall value.
– The Asia- Pacific is home to some of the fastest growing economies in the world including countries such as China, India, the Philippines, Thailand and South Korea. The growth of these economies has encouraged the development and improvement of internet infrastructure, increased consumer spending and raised businesses advertising budgets.
Scope
– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Asia-Pacific
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Asia-Pacific
– Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific digital advertising market with five year forecasts
Reasons to buy
- What was the size of the Asia-Pacific digital advertising market by value in 2019?
- What will be the size of the Asia-Pacific digital advertising market in 2024?
- What factors are affecting the strength of competition in the Asia-Pacific digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Asia-Pacific's digital advertising market?
Companies mentioned
Alphabet Inc
Facebook Inc.
Naver Corp
Alibaba Group Holding Limited
Baidu, Inc.
Table of Contents
List of Tables
List of Figures
Pricing
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