Digital Advertising in France

Digital Advertising in France industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.

– The French Digital advertising market had total revenues of $6,282.8m in 2019, representing a compound annual growth rate (CAGR) of 6.9% between 2015 and 2019.

– The Mobile segment was the market's most lucrative in 2019, with total revenues of $3,835.8m, equivalent to 61.1% of the market's overall value.

– In 2019 digital advertising accounted for 52% of French advertising revenues. Online networks are able to offer advertising companies exposure to the mass markets for affordable prices, furthermore, AI and Blockchain technology have allowed adverts to target consumers that are more likely to purchase a certain product or service, which has made online advertising a more effective strategy then traditional forms of advertising.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in France

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in France

– Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the France digital advertising market with five year forecasts

Reasons to buy

- What was the size of the France digital advertising market by value in 2019?

- What will be the size of the France digital advertising market in 2024?

- What factors are affecting the strength of competition in the France digital advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up France's digital advertising market?

Companies mentioned

Alphabet Inc

Facebook Inc.

Amazon.com, Inc.

Microsoft Corporation

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Category segmentation

1.4. Geography segmentation

1.5. Market rivalry

1.6. Competitive Landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?

7.2. What strategies do the leading players follow?

8 Company Profiles

8.1. Alphabet Inc

8.2. Facebook Inc.

8.3. Amazon.com, Inc.

8.4. Microsoft Corporation

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. Industry associations

10.3. Related MarketLine research

10.4. About MarketLine

List of Tables

List of Tables

Table 1: France digital advertising market value: $ million, 2015–19

Table 2: France digital advertising market category segmentation: $ million, 2019

Table 3: France digital advertising market geography segmentation: $ million, 2019

Table 4: France digital advertising market value forecast: $ million, 2019–24

Table 5: Alphabet Inc: key facts

Table 6: Alphabet Inc: Annual Financial Ratios

Table 7: Alphabet Inc: Key Employees

Table 8: Facebook Inc.: key facts

Table 9: Facebook Inc.: Annual Financial Ratios

Table 10: Facebook Inc.: Key Employees

Table 11: Facebook Inc.: Key Employees Continued

Table 12: Amazon.com, Inc.: key facts

Table 13: Amazon.com, Inc.: Annual Financial Ratios

Table 14: Amazon.com, Inc.: Key Employees

Table 15: Microsoft Corporation: key facts

Table 16: Microsoft Corporation: Annual Financial Ratios

Table 17: Microsoft Corporation: Key Employees

Table 18: Microsoft Corporation: Key Employees Continued

Table 19: Microsoft Corporation: Key Employees Continued

Table 20: Microsoft Corporation: Key Employees Continued

Table 21: France size of population (million), 2015–19

Table 22: France gdp (constant 2005 prices, $ billion), 2015–19

Table 23: France gdp (current prices, $ billion), 2015–19

Table 24: France inflation, 2015–19

Table 25: France consumer price index (absolute), 2015–19

Table 26: France exchange rate, 2015–19

List of Figures

List of Figures

Figure 1: France digital advertising market value: $ million, 2015–19

Figure 2: France digital advertising market category segmentation: % share, by value, 2019

Figure 3: France digital advertising market geography segmentation: % share, by value, 2019

Figure 4: France digital advertising market value forecast: $ million, 2019–24

Figure 5: Forces driving competition in the digital advertising market in France, 2019

Figure 6: Drivers of buyer power in the digital advertising market in France, 2019

Figure 7: Drivers of supplier power in the digital advertising market in France, 2019

Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2019

Figure 9: Factors influencing the threat of substitutes in the digital advertising market in France, 2019

Figure 10: Drivers of degree of rivalry in the digital advertising market in France, 2019

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