Digital Advertising in South Korea

Digital Advertising in South Korea industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.

– The South Korean Digital advertising market had total revenues of $3,927.7m in 2019, representing a compound annual growth rate (CAGR) of 27% between 2015 and 2019.

– The Mobile segment was the market's most lucrative in 2019, with total revenues of $2,227.2m, equivalent to 56.7% of the market's overall value.

– South Korea has one of the world’s greatest internet penetration rates with 95.1% of the country’s population able to access the internet. Internet usage is highly prevalent, creating a large online consumer population; as a result, online marketing has become the nation’s preferred method for advertisement.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in South Korea

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in South Korea

– Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the South Korea digital advertising market with five year forecasts

Reasons to buy

- What was the size of the South Korea digital advertising market by value in 2019?

- What will be the size of the South Korea digital advertising market in 2024?

- What factors are affecting the strength of competition in the South Korea digital advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up South Korea's digital advertising market?

Companies mentioned

Naver Corp

Kakao Corp

Alphabet Inc

Facebook Inc.

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Category segmentation

1.4. Geography segmentation

1.5. Market rivalry

1.6. Competitive Landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?

7.2. What strategies do the leading players follow?

8 Company Profiles

8.1. Naver Corp

8.2. Kakao Corp

8.3. Alphabet Inc

8.4. Facebook Inc.

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. Industry associations

10.3. Related MarketLine research

10.4. About MarketLine

List of Tables

List of Tables

Table 1: South Korea digital advertising market value: $ million, 2015–19

Table 2: South Korea digital advertising market category segmentation: $ million, 2019

Table 3: South Korea digital advertising market geography segmentation: $ million, 2019

Table 4: South Korea digital advertising market value forecast: $ million, 2019–24

Table 5: Naver Corp: key facts

Table 6: Naver Corp: Annual Financial Ratios

Table 7: Naver Corp: Key Employees

Table 8: Kakao Corp: key facts

Table 9: Kakao Corp: Annual Financial Ratios

Table 10: Kakao Corp: Key Employees

Table 11: Alphabet Inc: key facts

Table 12: Alphabet Inc: Annual Financial Ratios

Table 13: Alphabet Inc: Key Employees

Table 14: Facebook Inc.: key facts

Table 15: Facebook Inc.: Annual Financial Ratios

Table 16: Facebook Inc.: Key Employees

Table 17: Facebook Inc.: Key Employees Continued

Table 18: South Korea size of population (million), 2015–19

Table 19: South Korea gdp (constant 2005 prices, $ billion), 2015–19

Table 20: South Korea gdp (current prices, $ billion), 2015–19

Table 21: South Korea inflation, 2015–19

Table 22: South Korea consumer price index (absolute), 2015–19

Table 23: South Korea exchange rate, 2015–19

List of Figures

List of Figures

Figure 1: South Korea digital advertising market value: $ million, 2015–19

Figure 2: South Korea digital advertising market category segmentation: % share, by value, 2019

Figure 3: South Korea digital advertising market geography segmentation: % share, by value, 2019

Figure 4: South Korea digital advertising market value forecast: $ million, 2019–24

Figure 5: Forces driving competition in the digital advertising market in South Korea, 2019

Figure 6: Drivers of buyer power in the digital advertising market in South Korea, 2019

Figure 7: Drivers of supplier power in the digital advertising market in South Korea, 2019

Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in South Korea, 2019

Figure 9: Factors influencing the threat of substitutes in the digital advertising market in South Korea, 2019

Figure 10: Drivers of degree of rivalry in the digital advertising market in South Korea, 2019

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