Advertising in Indonesia

Advertising in Indonesia industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

– The Indonesian advertising industry had total revenues of $18,507.7m in 2019, representing a compound annual growth rate (CAGR) of 9.2% between 2015 and 2019.

– The food, beverage & personal/healthcare segment was the industry's most lucrative in 2019, with total revenues of $6,838.3m, equivalent to 36.9% of the industry's overall value.

– The country's growing middle class has led to an increase in the number of buyers and an increase in spending on good and services, which has encouraged advertising spending as companies seek to take advantage.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Indonesia

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Indonesia

– Leading company profiles reveal details of key advertising market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia advertising market with five year forecasts

Reasons to buy

- What was the size of the Indonesia advertising market by value in 2019?

- What will be the size of the Indonesia advertising market in 2024?

- What factors are affecting the strength of competition in the Indonesia advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Indonesia's advertising market?

Companies mentioned

The Interpublic Group of Companies, Inc.

Publicis Groupe SA

Omnicom Group, Inc.

WPP plc

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Category segmentation

1.4. Geography segmentation

1.5. Market rivalry

1.6. Competitive Landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?

7.2. What are the strengths of leading players?

7.3. What trends are impacting the market?

7.4. What trends are impacting the market?

7.5. How will Covid-19 impact market players?

8 Company Profiles

8.1. The Interpublic Group of Companies, Inc.

8.2. Publicis Groupe SA

8.3. Omnicom Group, Inc.

8.4. WPP plc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. About MarketLine

List of Tables

List of Tables

Table 1: Indonesia advertising industry value: $ million, 2015–19

Table 2: Indonesia advertising industry category segmentation: $ million, 2019

Table 3: Indonesia advertising industry geography segmentation: $ million, 2019

Table 4: Indonesia advertising industry value forecast: $ million, 2019–24

Table 5: The Interpublic Group of Companies, Inc.: key facts

Table 6: The Interpublic Group of Companies, Inc.: Annual Financial Ratios

Table 7: The Interpublic Group of Companies, Inc.: Key Employees

Table 8: The Interpublic Group of Companies, Inc.: Key Employees Continued

Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued

Table 10: The Interpublic Group of Companies, Inc.: Key Employees Continued

Table 11: Publicis Groupe SA: key facts

Table 12: Publicis Groupe SA: Annual Financial Ratios

Table 13: Publicis Groupe SA: Key Employees

Table 14: Publicis Groupe SA: Key Employees Continued

Table 15: Publicis Groupe SA: Key Employees Continued

Table 16: Publicis Groupe SA: Key Employees Continued

Table 17: Omnicom Group, Inc.: key facts

Table 18: Omnicom Group, Inc.: Annual Financial Ratios

Table 19: Omnicom Group, Inc.: Key Employees

Table 20: Omnicom Group, Inc.: Key Employees Continued

Table 21: WPP plc: key facts

Table 22: WPP plc: Annual Financial Ratios

Table 23: WPP plc: Key Employees

Table 24: Indonesia size of population (million), 2015–19

Table 25: Indonesia gdp (constant 2005 prices, $ billion), 2015–19

Table 26: Indonesia gdp (current prices, $ billion), 2015–19

Table 27: Indonesia inflation, 2015–19

Table 28: Indonesia consumer price index (absolute), 2015–19

Table 29: Indonesia exchange rate, 2015–19

List of Figures

List of Figures

Figure 1: Indonesia advertising industry value: $ million, 2015–19

Figure 2: Indonesia advertising industry category segmentation: % share, by value, 2019

Figure 3: Indonesia advertising industry geography segmentation: % share, by value, 2019

Figure 4: Indonesia advertising industry value forecast: $ million, 2019–24

Figure 5: Forces driving competition in the advertising industry in Indonesia, 2019

Figure 6: Drivers of buyer power in the advertising industry in Indonesia, 2019

Figure 7: Drivers of supplier power in the advertising industry in Indonesia, 2019

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Indonesia, 2019

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Indonesia, 2019

Figure 10: Drivers of degree of rivalry in the advertising industry in Indonesia, 2019

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