Household Products in South Africa

Household Products in South Africa industry profile provides top- line qualitative and quantitative summary information including: market size (value 2014- 18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2018 exchange rates.

– The South African household products market had total revenues of $1,023.8m in 2018, representing a compound annual growth rate (CAGR) of 4.6% between 2014 and 2018.

– Market consumption volume increased with a CAGR of 2.8% between 2014- 2018, to reach a total of 518.5 million units in 2018.

– Rapid urbanization and changing consumer lifestyle are the factors supporting the market growth.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in South Africa

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in South Africa

– Leading company profiles reveal details of key household products market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the South Africa household products market with five year forecasts

Reasons to buy

- What was the size of the South Africa household products market by value in 2018?

- What will be the size of the South Africa household products market in 2023?

- What factors are affecting the strength of competition in the South Africa household products market?

- How has the market performed over the last five years?

- What are the main segments that make up South Africa's household products market?

Companies mentioned

Unilever South Africa (Pty) Ltd

Nampak Ltd

Reckitt Benckiser Group plc

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Market volume

1.4. Market volume forecast

1.5. Category segmentation

1.6. Geography segmentation

1.7. Market share

1.8. Market rivalry

1.9. Competitive Landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

3.2. Market volume

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

4.3. Market distribution

5 Market Outlook

5.1. Market value forecast

5.2. Market volume forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Market share

7.2. Who are the leading players in the South African household products market?

7.3. Which companies have been most successful in increasing their market shares since 2014?

7.4. Which companies’ market shares have suffered between 2014 and 2018?

7.5. What are the most popular brands in the market?

8 Company Profiles

8.1. Unilever South Africa (Pty) Ltd

8.2. Nampak Ltd

8.3. Reckitt Benckiser Group plc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. Industry associations

10.3. Related MarketLine research

10.4. About MarketLine

List of Tables

List of Tables

Table 1: South Africa household products market value: $ million, 2014–18

Table 2: South Africa household products market volume: million units, 2014–18

Table 3: South Africa household products market category segmentation: $ million, 2018

Table 4: South Africa household products market geography segmentation: $ million, 2018

Table 5: South Africa household products market distribution: % share, by value, 2018

Table 6: South Africa household products market value forecast: $ million, 2018–23

Table 7: South Africa household products market volume forecast: million units, 2018–23

Table 8: South Africa household products market share: % share, by value, 2018

Table 9: Unilever South Africa (Pty) Ltd: key facts

Table 10: Unilever South Africa (Pty) Ltd: Key Employees

Table 11: Nampak Ltd: key facts

Table 12: Nampak Ltd: Annual Financial Ratios

Table 13: Nampak Ltd: Key Employees

Table 14: Reckitt Benckiser Group plc: key facts

Table 15: Reckitt Benckiser Group plc: Annual Financial Ratios

Table 16: Reckitt Benckiser Group plc: Key Employees

Table 17: South Africa size of population (million), 2014–18

Table 18: South Africa gdp (constant 2005 prices, $ billion), 2014–18

Table 19: South Africa gdp (current prices, $ billion), 2014–18

Table 20: South Africa inflation, 2014–18

Table 21: South Africa consumer price index (absolute), 2014–18

Table 22: South Africa exchange rate, 2014–18

List of Figures

List of Figures

Figure 1: South Africa household products market value: $ million, 2014–18

Figure 2: South Africa household products market volume: million units, 2014–18

Figure 3: South Africa household products market category segmentation: % share, by value, 2018

Figure 4: South Africa household products market geography segmentation: % share, by value, 2018

Figure 5: South Africa household products market distribution: % share, by value, 2018

Figure 6: South Africa household products market value forecast: $ million, 2018–23

Figure 7: South Africa household products market volume forecast: million units, 2018–23

Figure 8: Forces driving competition in the household products market in South Africa, 2018

Figure 9: Drivers of buyer power in the household products market in South Africa, 2018

Figure 10: Drivers of supplier power in the household products market in South Africa, 2018

Figure 11: Factors influencing the likelihood of new entrants in the household products market in South Africa, 2018

Figure 12: Factors influencing the threat of substitutes in the household products market in South Africa, 2018

Figure 13: Drivers of degree of rivalry in the household products market in South Africa, 2018

Figure 14: South Africa household products market share: % share, by value, 2018

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