Advertising in South Africa

Advertising in South Africa industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

– The South African advertising industry had total revenues of $3,282.2m in 2019, representing a compound annual growth rate (CAGR) of 2.4% between 2015 and 2019.

– The retailer segment was the industry's most lucrative in 2019, with total revenues of $871.2m, equivalent to 26.5% of the industry's overall value.

– The political uncertainty following the resignation on Jacob Zuma and the election of Cyril Ramaphosa in February 2018 damaged both business and consumer confidence in South Africa, that year, resulting in a decline in revenue.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Africa

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Africa

– Leading company profiles reveal details of key advertising market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the South Africa advertising market with five year forecasts

Reasons to buy

- What was the size of the South Africa advertising market by value in 2019?

- What will be the size of the South Africa advertising market in 2024?

- What factors are affecting the strength of competition in the South Africa advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up South Africa's advertising market?

Companies mentioned

Dentsu, Inc.

The Interpublic Group of Companies, Inc.

Publicis Groupe SA

WPP plc

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Category segmentation

1.4. Geography segmentation

1.5. Market rivalry

1.6. Competitive Landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?

7.2. What are the strengths of leading players?

7.3. What trends are impacting the market?

7.4. How will Covid-19 impact market players?

8 Company Profiles

8.1. Dentsu, Inc.

8.2. The Interpublic Group of Companies, Inc.

8.3. Publicis Groupe SA

8.4. WPP plc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. Industry associations

10.3. Related MarketLine research

10.4. About MarketLine

List of Tables

List of Tables

Table 1: South Africa advertising industry value: $ million, 2015–19

Table 2: South Africa advertising industry category segmentation: $ million, 2019

Table 3: South Africa advertising industry geography segmentation: $ million, 2019

Table 4: South Africa advertising industry value forecast: $ million, 2019–24

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: Annual Financial Ratios

Table 7: Dentsu, Inc.: Key Employees

Table 8: Dentsu, Inc.: Key Employees Continued

Table 9: Dentsu, Inc.: Key Employees Continued

Table 10: Dentsu, Inc.: Key Employees Continued

Table 11: The Interpublic Group of Companies, Inc.: key facts

Table 12: The Interpublic Group of Companies, Inc.: Annual Financial Ratios

Table 13: The Interpublic Group of Companies, Inc.: Key Employees

Table 14: The Interpublic Group of Companies, Inc.: Key Employees Continued

Table 15: The Interpublic Group of Companies, Inc.: Key Employees Continued

Table 16: The Interpublic Group of Companies, Inc.: Key Employees Continued

Table 17: Publicis Groupe SA: key facts

Table 18: Publicis Groupe SA: Annual Financial Ratios

Table 19: Publicis Groupe SA: Key Employees

Table 20: Publicis Groupe SA: Key Employees Continued

Table 21: Publicis Groupe SA: Key Employees Continued

Table 22: Publicis Groupe SA: Key Employees Continued

Table 23: WPP plc: key facts

Table 24: WPP plc: Annual Financial Ratios

Table 25: WPP plc: Key Employees

Table 26: South Africa size of population (million), 2015–19

Table 27: South Africa gdp (constant 2005 prices, $ billion), 2015–19

Table 28: South Africa gdp (current prices, $ billion), 2015–19

Table 29: South Africa inflation, 2015–19

Table 30: South Africa consumer price index (absolute), 2015–19

Table 31: South Africa exchange rate, 2015–19

List of Figures

List of Figures

Figure 1: South Africa advertising industry value: $ million, 2015–19

Figure 2: South Africa advertising industry category segmentation: % share, by value, 2019

Figure 3: South Africa advertising industry geography segmentation: % share, by value, 2019

Figure 4: South Africa advertising industry value forecast: $ million, 2019–24

Figure 5: Forces driving competition in the advertising industry in South Africa, 2019

Figure 6: Drivers of buyer power in the advertising industry in South Africa, 2019

Figure 7: Drivers of supplier power in the advertising industry in South Africa, 2019

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2019

Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2019

Figure 10: Drivers of degree of rivalry in the advertising industry in South Africa, 2019

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