Advertising in South Africa
- Pages: 54
- Published: April 2020
- Report Code: OHMF8396
Advertising in South Africa industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
– The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
– The South African advertising industry had total revenues of $3,282.2m in 2019, representing a compound annual growth rate (CAGR) of 2.4% between 2015 and 2019.
– The retailer segment was the industry's most lucrative in 2019, with total revenues of $871.2m, equivalent to 26.5% of the industry's overall value.
– The political uncertainty following the resignation on Jacob Zuma and the election of Cyril Ramaphosa in February 2018 damaged both business and consumer confidence in South Africa, that year, resulting in a decline in revenue.
Scope
– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Africa
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Africa
– Leading company profiles reveal details of key advertising market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the South Africa advertising market with five year forecasts
Reasons to buy
- What was the size of the South Africa advertising market by value in 2019?
- What will be the size of the South Africa advertising market in 2024?
- What factors are affecting the strength of competition in the South Africa advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up South Africa's advertising market?
Companies mentioned
Dentsu, Inc.
The Interpublic Group of Companies, Inc.
Publicis Groupe SA
WPP plc
Table of Contents
List of Tables
List of Figures
Pricing
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