Mobile Apps in the United States

Mobile Apps in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

-The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

-The US mobile apps market had total revenues of $116.5bn in 2018, representing a compound annual growth rate (CAGR) of 11.6% between 2014 and 2018.

-The browsing/WAP segment was the market's most lucrative in 2018, with total revenues of $81.5bn, equivalent to 69.9% of the market's overall value.

-The browser segment is the most valuable as consumers will use a browser frequently and revenue can be generated by search engines and advertising.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in the United States

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in the United States

– Leading company profiles reveal details of key mobile apps market players”™ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the United States mobile apps market with five year forecasts

Reasons to buy

- What was the size of the United States mobile apps market by value in 2018?

- What will be the size of the United States mobile apps market in 2023?

- What factors are affecting the strength of competition in the United States mobile apps market?

- How has the market performed over the last five years?

- What are the main segments that make up the United States's mobile apps market?

Companies mentioned

Alphabet Inc

Facebook, Inc.

Spotify AB

Apple Inc

Snap Inc

Netflix, Inc.

Amazon.com, Inc.

The Walt Disney Company

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Category segmentation

1.4. Geography segmentation

1.5. Market rivalry

1.6. Competitive Landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?

7.2. What strategies do the leading players follow?

7.3. How do disruptors”™ strategies or products differ from the leading firms?

8 Company Profiles

8.1. Alphabet Inc

8.2. Facebook, Inc.

8.3. Spotify AB

8.4. Apple Inc

8.5. Snap Inc

8.6. Netflix, Inc.

8.7. Amazon.com, Inc.

8.8. The Walt Disney Company

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. Industry associations

10.3. Related MarketLine research

10.4. About MarketLine

List of Tables

List of Tables

Table 1: United States mobile apps market value: $ billion, 2014-18

Table 2: United States mobile apps market category segmentation: $ billion, 2018

Table 3: United States mobile apps market geography segmentation: $ billion, 2018

Table 4: United States mobile apps market value forecast: $ billion, 2018-23

Table 5: Alphabet Inc: key facts

Table 6: Alphabet Inc: Annual Financial Ratios

Table 7: Alphabet Inc: Key Employees

Table 8: Facebook, Inc.: key facts

Table 9: Facebook, Inc.: Annual Financial Ratios

Table 10: Facebook, Inc.: Key Employees

Table 11: Facebook, Inc.: Key Employees Continued

Table 12: Spotify AB: key facts

Table 13: Spotify AB: Key Employees

Table 14: Apple Inc: key facts

Table 15: Apple Inc: Annual Financial Ratios

Table 16: Apple Inc: Key Employees

Table 17: Apple Inc: Key Employees Continued

Table 18: Snap Inc: key facts

Table 19: Snap Inc: Annual Financial Ratios

Table 20: Snap Inc: Key Employees

Table 21: Netflix, Inc.: key facts

Table 22: Netflix, Inc.: Annual Financial Ratios

Table 23: Netflix, Inc.: Key Employees

Table 24: Amazon.com, Inc.: key facts

Table 25: Amazon.com, Inc.: Annual Financial Ratios

Table 26: Amazon.com, Inc.: Key Employees

Table 27: The Walt Disney Company: key facts

Table 28: The Walt Disney Company: Annual Financial Ratios

Table 29: The Walt Disney Company: Key Employees

Table 30: The Walt Disney Company: Key Employees Continued

Table 31: United States size of population (million), 2014-18

Table 32: United States gdp (constant 2005 prices, $ billion), 2014-18

Table 33: United States gdp (current prices, $ billion), 2014-18

Table 34: United States inflation, 2014-18

Table 35: United States consumer price index (absolute), 2014-18

Table 36: United States exchange rate, 2014-18

List of Figures

List of Figures

Figure 1: United States mobile apps market value: $ billion, 2014-18

Figure 2: United States mobile apps market category segmentation: % share, by value, 2018

Figure 3: United States mobile apps market geography segmentation: % share, by value, 2018

Figure 4: United States mobile apps market value forecast: $ billion, 2018-23

Figure 5: Forces driving competition in the mobile apps market in the United States, 2018

Figure 6: Drivers of buyer power in the mobile apps market in the United States, 2018

Figure 7: Drivers of supplier power in the mobile apps market in the United States, 2018

Figure 8: Factors influencing the likelihood of new entrants in the mobile apps market in the United States, 2018

Figure 9: Factors influencing the threat of substitutes in the mobile apps market in the United States, 2018

Figure 10: Drivers of degree of rivalry in the mobile apps market in the United States, 2018

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