Breakfast Cereals in North America

Breakfast Cereals in North America industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The breakfast cereals market consists of retail sales of hot cereals and ready-to-eat cereals. Hot cereals segment consists of traditional products (e.g. porridge oats), instant mixes and ready-to-heat products. Ready-to-eat cereals segment consists of children's breakfast cereals and family breakfast cereals such as, flakes, muesli and other RTE cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2018 exchange rates.

- The North American breakfast cereals market had total revenues of $14,036.8m in 2018, representing a compound annual growth rate (CAGR) of 2.35% between 2014 and 2018.

- Market consumption volume increased with a CAGR of 1.2% between 2014 and 2018, to reach a total of 2,193.8 million kilograms in 2018.

- In 2018, the US breakfast cereals market accounted for 75.4% of the North American breakfast cereals market value.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the breakfast cereals market in North America

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the breakfast cereals market in North America

- Leading company profiles reveal details of key breakfast cereals market players’ global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the North America breakfast cereals market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the North America breakfast cereals market by value in 2018?

- What will be the size of the North America breakfast cereals market in 2023?

- What factors are affecting the strength of competition in the North America breakfast cereals market?

- How has the market performed over the last five years?

- Who are the top competitiors in North America's breakfast cereals market?

Companies mentioned

General Mills Inc

Kellogg Company

PepsiCo, Inc.

Post Holdings, Inc.

General Mills Inc

Kellogg Company

PepsiCo, Inc.

Post Holdings, Inc.

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Market volume

Market volume forecast

Category segmentation

Geography segmentation

Market share

Market rivalry

Market Overview ...

Table of Contents

Executive Summary

Market value

Market value forecast

Market volume

Market volume forecast

Category segmentation

Geography segmentation

Market share

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market volume

Market Segmentation

Category segmentation

Geography segmentation

Market share

Market distribution

Market Outlook

Market value forecast

Market volume forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

General Mills Inc

Kellogg Company

PepsiCo, Inc.

Post Holdings, Inc.

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: North America breakfast cereals market value: $ million, 2014-18

Table 2: North America breakfast cereals market volume: million kilograms, 2014-18 ...

List of Tables

Table 1: North America breakfast cereals market value: $ million, 2014-18

Table 2: North America breakfast cereals market volume: million kilograms, 2014-18

Table 3: North America breakfast cereals market category segmentation: $ million, 2018

Table 4: North America breakfast cereals market geography segmentation: $ million, 2018

Table 5: North America breakfast cereals market share: % share, by value, 2018

Table 6: North America breakfast cereals market distribution: % share, by value, 2018

Table 7: North America breakfast cereals market value forecast: $ million, 2018-23

Table 8: North America breakfast cereals market volume forecast: million kilograms, 2018-23

Table 9: General Mills Inc: key facts

Table 10: General Mills Inc: key financials ($)

Table 11: General Mills Inc: key financial ratios

Table 12: Kellogg Company: key facts

Table 13: Kellogg Company: key financials ($)

Table 14: Kellogg Company: key financial ratios

Table 15: PepsiCo, Inc.: key facts

Table 16: PepsiCo, Inc.: key financials ($)

Table 17: PepsiCo, Inc.: key financial ratios

Table 18: Post Holdings, Inc.: key facts

Table 19: Post Holdings, Inc.: key financials ($)

Table 20: Post Holdings, Inc.: key financial ratios

List of Figures

List of Figures

Figure 1: North America breakfast cereals market value: $ million, 2014-18

Figure 2: North America breakfast cereals market volume: million kilograms, 2014-18 ...

List of Figures

Figure 1: North America breakfast cereals market value: $ million, 2014-18

Figure 2: North America breakfast cereals market volume: million kilograms, 2014-18

Figure 3: North America breakfast cereals market category segmentation: % share, by value, 2018

Figure 4: North America breakfast cereals market geography segmentation: % share, by value, 2018

Figure 5: North America breakfast cereals market share: % share, by value, 2018

Figure 6: North America breakfast cereals market distribution: % share, by value, 2018

Figure 7: North America breakfast cereals market value forecast: $ million, 2018-23

Figure 8: North America breakfast cereals market volume forecast: million kilograms, 2018-23

Figure 9: Forces driving competition in the breakfast cereals market in North America, 2018

Figure 10: Drivers of buyer power in the breakfast cereals market in North America, 2018

Figure 11: Drivers of supplier power in the breakfast cereals market in North America, 2018

Figure 12: Factors influencing the likelihood of new entrants in the breakfast cereals market in North America, 2018

Figure 13: Factors influencing the threat of substitutes in the breakfast cereals market in North America, 2018

Figure 14: Drivers of degree of rivalry in the breakfast cereals market in North America, 2018

Figure 15: General Mills Inc: revenues & profitability

Figure 16: General Mills Inc: assets & liabilities

Figure 17: Kellogg Company: revenues & profitability

Figure 18: Kellogg Company: assets & liabilities

Figure 19: PepsiCo, Inc.: revenues & profitability

Figure 20: PepsiCo, Inc.: assets & liabilities

Figure 21: Post Holdings, Inc.: revenues & profitability

Figure 22: Post Holdings, Inc.: assets & liabilities

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