Advertising in Asia-Pacific

Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

The Asia-Pacific advertising industry had total revenues of $214,941.9m in 2018, representing a compound annual growth rate (CAGR) of 3.9% between 2014 and 2018.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of $82,490.3m, equivalent to 38.4% of the industry's overall value. The retailer segment contributed revenues of $19,612.6m in 2018, equating to 9.1% of the industry's aggregate value.

Across the region, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field. The average amount of time an individual spends on their mobile phone in a single day is approximately 90 minutes, which equates to 23 days over the course of a year, making digital advertising a lucrative avenue to achieve growth.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Asia-Pacific

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Asia-Pacific

- Leading company profiles reveal details of key advertising market players’ global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific advertising market with five year forecasts

Reasons to buy

- What was the size of the Asia-Pacific advertising market by value in 2018?

- What will be the size of the Asia-Pacific advertising market in 2023?

- What factors are affecting the strength of competition in the Asia-Pacific advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Asia-Pacific's advertising market?

Companies mentioned

Dentsu, Inc.

Publicis Groupe SA

WPP plc

Omnicom Group, Inc.

Dentsu, Inc.

Publicis Groupe SA

WPP plc

Omnicom Group, Inc.

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market ...

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Dentsu, Inc.

Publicis Groupe SA

WPP plc

Omnicom Group, Inc.

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: Asia-Pacific advertising industry value: $ billion, 2014-18

Table 2: Asia-Pacific advertising industry category segmentation: $ billion, 2018

Table 3: Asia-Pacific advertising industry ...

List of Tables

Table 1: Asia-Pacific advertising industry value: $ billion, 2014-18

Table 2: Asia-Pacific advertising industry category segmentation: $ billion, 2018

Table 3: Asia-Pacific advertising industry geography segmentation: $ billion, 2018

Table 4: Asia-Pacific advertising industry value forecast: $ billion, 2018-23

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials ($)

Table 7: Dentsu, Inc.: key financials (¥)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: Publicis Groupe SA: key facts

Table 10: Publicis Groupe SA: key financials ($)

Table 11: Publicis Groupe SA: key financials (€)

Table 12: Publicis Groupe SA: key financial ratios

Table 13: WPP plc: key facts

Table 14: WPP plc: key financials ($)

Table 15: WPP plc: key financials (£)

Table 16: WPP plc: key financial ratios

Table 17: Omnicom Group, Inc.: key facts

Table 18: Omnicom Group, Inc.: key financials ($)

Table 19: Omnicom Group, Inc.: key financial ratios

List of Figures

List of Figures

Figure 1: Asia-Pacific advertising industry value: $ billion, 2014-18

Figure 2: Asia-Pacific advertising industry category segmentation: % share, by value, 2018

Figure 3: Asia-Pacific ...

List of Figures

Figure 1: Asia-Pacific advertising industry value: $ billion, 2014-18

Figure 2: Asia-Pacific advertising industry category segmentation: % share, by value, 2018

Figure 3: Asia-Pacific advertising industry geography segmentation: % share, by value, 2018

Figure 4: Asia-Pacific advertising industry value forecast: $ billion, 2018-23

Figure 5: Forces driving competition in the advertising industry in Asia-Pacific, 2018

Figure 6: Drivers of buyer power in the advertising industry in Asia-Pacific, 2018

Figure 7: Drivers of supplier power in the advertising industry in Asia-Pacific, 2018

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2018

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2018

Figure 10: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2018

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: Publicis Groupe SA: revenues & profitability

Figure 14: Publicis Groupe SA: assets & liabilities

Figure 15: WPP plc: revenues & profitability

Figure 16: WPP plc: assets & liabilities

Figure 17: Omnicom Group, Inc.: revenues & profitability

Figure 18: Omnicom Group, Inc.: assets & liabilities

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