Advertising in South Korea

Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

The South Korean advertising industry had total revenues of $10,540.9m in 2018, representing a compound annual growth rate (CAGR) of 3.5% between 2014 and 2018.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of $4,097.2m, equivalent to 38.9% of the industry's overall value.

Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Korea

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Korea

- Leading company profiles reveal details of key advertising market players’ global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the South Korea advertising market with five year forecasts

Reasons to buy

- What was the size of the South Korea advertising market by value in 2018?

- What will be the size of the South Korea advertising market in 2023?

- What factors are affecting the strength of competition in the South Korea advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up South Korea's advertising market?

Companies mentioned

Cheil Worldwide Inc.

GIIR Corporation

Innocean Worldwide Inc.

Lotte Group

Cheil Worldwide Inc.

GIIR Corporation

Innocean Worldwide Inc.

Lotte Group

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market ...

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Cheil Worldwide Inc.

GIIR Corporation

Innocean Worldwide Inc.

Lotte Group

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: South Korea advertising industry value: $ million, 2014-18

Table 2: South Korea advertising industry category segmentation: $ million, 2018

Table 3: South ...

List of Tables

Table 1: South Korea advertising industry value: $ million, 2014-18

Table 2: South Korea advertising industry category segmentation: $ million, 2018

Table 3: South Korea advertising industry geography segmentation: $ million, 2018

Table 4: South Korea advertising industry value forecast: $ million, 2018-23

Table 5: Cheil Worldwide Inc.: key facts

Table 6: Cheil Worldwide Inc.: key financials ($)

Table 7: Cheil Worldwide Inc.: key financials ($)

Table 8: Cheil Worldwide Inc.: key financial ratios

Table 9: GIIR Corporation: key facts

Table 10: GIIR Corporation: key financials ($)

Table 11: GIIR Corporation: key financials ($)

Table 12: GIIR Corporation: key financial ratios

Table 13: Innocean Worldwide Inc.: key facts

Table 14: Innocean Worldwide Inc.: key financials ($)

Table 15: Innocean Worldwide Inc.: key financials ($)

Table 16: Innocean Worldwide Inc.: key financial ratios

Table 17: Lotte Group: key facts

Table 18: South Korea size of population (million), 2014-18

Table 19: South Korea gdp (constant 2005 prices, $ billion), 2014-18

Table 20: South Korea gdp (current prices, $ billion), 2014-18

Table 21: South Korea inflation, 2014-18

Table 22: South Korea consumer price index (absolute), 2014-18

Table 23: South Korea exchange rate, 2014-17

List of Figures

List of Figures

Figure 1: South Korea advertising industry value: $ million, 2014-18

Figure 2: South Korea advertising industry category segmentation: % share, by value, 2018

Figure ...

List of Figures

Figure 1: South Korea advertising industry value: $ million, 2014-18

Figure 2: South Korea advertising industry category segmentation: % share, by value, 2018

Figure 3: South Korea advertising industry geography segmentation: % share, by value, 2018

Figure 4: South Korea advertising industry value forecast: $ million, 2018-23

Figure 5: Forces driving competition in the advertising industry in South Korea, 2018

Figure 6: Drivers of buyer power in the advertising industry in South Korea, 2018

Figure 7: Drivers of supplier power in the advertising industry in South Korea, 2018

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Korea, 2018

Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Korea, 2018

Figure 10: Drivers of degree of rivalry in the advertising industry in South Korea, 2018

Figure 11: Cheil Worldwide Inc.: revenues & profitability

Figure 12: Cheil Worldwide Inc.: assets & liabilities

Figure 13: GIIR Corporation: revenues & profitability

Figure 14: GIIR Corporation: assets & liabilities

Figure 15: Innocean Worldwide Inc.: revenues & profitability

Figure 16: Innocean Worldwide Inc.: assets & liabilities

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