Advertising in Japan

Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

The Japanese advertising industry had total revenues of $58,485.9m in 2018, representing a compound annual growth rate (CAGR) of 1.2% between 2014 and 2018.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of $22,283.1m, equivalent to 38.1% of the industry's overall value.

Despite strong growth in digital advertising, more traditional forms of advertising such as TV remain the most popular in Japan. This is partly because many consumers view online advertisements to be a low quality form of marketing in comparison to TV commercials.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Japan

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Japan

- Leading company profiles reveal details of key advertising market players’ global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Japan advertising market with five year forecasts

Reasons to buy

- What was the size of the Japan advertising market by value in 2018?

- What will be the size of the Japan advertising market in 2023?

- What factors are affecting the strength of competition in the Japan advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Japan's advertising market?

Companies mentioned

Asatsu-DK Inc.

Dentsu, Inc.

WPP plc

Asatsu-DK Inc.

Dentsu, Inc.

WPP plc

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market ...

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Asatsu-DK Inc.

Dentsu, Inc.

WPP plc

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: Japan advertising industry value: $ million, 2014-18

Table 2: Japan advertising industry category segmentation: $ million, 2018

Table 3: Japan ...

List of Tables

Table 1: Japan advertising industry value: $ million, 2014-18

Table 2: Japan advertising industry category segmentation: $ million, 2018

Table 3: Japan advertising industry geography segmentation: $ million, 2018

Table 4: Japan advertising industry value forecast: $ million, 2018-23

Table 5: Asatsu-DK Inc.: key facts

Table 6: Dentsu, Inc.: key facts

Table 7: Dentsu, Inc.: key financials ($)

Table 8: Dentsu, Inc.: key financials (¥)

Table 9: Dentsu, Inc.: key financial ratios

Table 10: WPP plc: key facts

Table 11: WPP plc: key financials ($)

Table 12: WPP plc: key financials (£)

Table 13: WPP plc: key financial ratios

Table 14: Japan size of population (million), 2014-18

Table 15: Japan gdp (constant 2005 prices, $ billion), 2014-18

Table 16: Japan gdp (current prices, $ billion), 2014-18

Table 17: Japan inflation, 2014-18

Table 18: Japan consumer price index (absolute), 2014-18

Table 19: Japan exchange rate, 2014-18

List of Figures

List of Figures

Figure 1: Japan advertising industry value: $ million, 2014-18

Figure 2: Japan advertising industry category segmentation: % share, by value, 2018

Figure ...

List of Figures

Figure 1: Japan advertising industry value: $ million, 2014-18

Figure 2: Japan advertising industry category segmentation: % share, by value, 2018

Figure 3: Japan advertising industry geography segmentation: % share, by value, 2018

Figure 4: Japan advertising industry value forecast: $ million, 2018-23

Figure 5: Forces driving competition in the advertising industry in Japan, 2018

Figure 6: Drivers of buyer power in the advertising industry in Japan, 2018

Figure 7: Drivers of supplier power in the advertising industry in Japan, 2018

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2018

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Japan, 2018

Figure 10: Drivers of degree of rivalry in the advertising industry in Japan, 2018

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: WPP plc: revenues & profitability

Figure 14: WPP plc: assets & liabilities

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