Advertising in Mexico

Advertising in Mexico industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

The Mexican advertising industry had total revenues of $5,777.8m in 2018, representing a compound annual growth rate (CAGR) of 4.3% between 2014 and 2018.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of $3,291.0m, equivalent to 57% of the industry's overall value.

In Mexico, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Mexico

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Mexico

- Leading company profiles reveal details of key advertising market players’ global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Mexico advertising market with five year forecasts

Reasons to buy

- What was the size of the Mexico advertising market by value in 2018?

- What will be the size of the Mexico advertising market in 2023?

- What factors are affecting the strength of competition in the Mexico advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Mexico's advertising market?

Companies mentioned

Havas SA

The Interpublic Group of Companies, Inc.

Publicis Groupe SA

WPP plc

Havas SA

The Interpublic Group of Companies, Inc.

Publicis Groupe SA

WPP plc

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market ...

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Havas SA

The Interpublic Group of Companies, Inc.

Publicis Groupe SA

WPP plc

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: Mexico advertising industry value: $ million, 2014-18

Table 2: Mexico advertising industry category segmentation: $ million, 2018

Table 3: Mexico advertising industry ...

List of Tables

Table 1: Mexico advertising industry value: $ million, 2014-18

Table 2: Mexico advertising industry category segmentation: $ million, 2018

Table 3: Mexico advertising industry geography segmentation: $ million, 2018

Table 4: Mexico advertising industry value forecast: $ million, 2018-23

Table 5: Havas SA: key facts

Table 6: Havas SA: key financials ($)

Table 7: Havas SA: key financials (€)

Table 8: Havas SA: key financial ratios

Table 9: The Interpublic Group of Companies, Inc.: key facts

Table 10: The Interpublic Group of Companies, Inc.: key financials ($)

Table 11: The Interpublic Group of Companies, Inc.: key financial ratios

Table 12: Publicis Groupe SA: key facts

Table 13: Publicis Groupe SA: key financials ($)

Table 14: Publicis Groupe SA: key financials (€)

Table 15: Publicis Groupe SA: key financial ratios

Table 16: WPP plc: key facts

Table 17: WPP plc: key financials ($)

Table 18: WPP plc: key financials (£)

Table 19: WPP plc: key financial ratios

Table 20: Mexico size of population (million), 2014-18

Table 21: Mexico gdp (constant 2005 prices, $ billion), 2014-18

Table 22: Mexico gdp (current prices, $ billion), 2014-18

Table 23: Mexico inflation, 2014-18

Table 24: Mexico consumer price index (absolute), 2014-18

Table 25: Mexico exchange rate, 2014-18

List of Figures

List of Figures

Figure 1: Mexico advertising industry value: $ million, 2014-18

Figure 2: Mexico advertising industry category segmentation: % share, by value, 2018

Figure 3: Mexico ...

List of Figures

Figure 1: Mexico advertising industry value: $ million, 2014-18

Figure 2: Mexico advertising industry category segmentation: % share, by value, 2018

Figure 3: Mexico advertising industry geography segmentation: % share, by value, 2018

Figure 4: Mexico advertising industry value forecast: $ million, 2018-23

Figure 5: Forces driving competition in the advertising industry in Mexico, 2018

Figure 6: Drivers of buyer power in the advertising industry in Mexico, 2018

Figure 7: Drivers of supplier power in the advertising industry in Mexico, 2018

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2018

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2018

Figure 10: Drivers of degree of rivalry in the advertising industry in Mexico, 2018

Figure 11: Havas SA: revenues & profitability

Figure 12: Havas SA: assets & liabilities

Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities

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