Advertising in South Africa

Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

The South African advertising industry had total revenues of $3,695.8m in 2018, representing a compound annual growth rate (CAGR) of 4.8% between 2014 and 2018.

The retailer segment was the industry's most lucrative in 2018, with total revenues of $981.0m, equivalent to 26.5% of the industry's overall value.

Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Africa

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Africa

- Leading company profiles reveal details of key advertising market players’ global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa advertising market with five year forecasts

Reasons to buy

- What was the size of the South Africa advertising market by value in 2018?

- What will be the size of the South Africa advertising market in 2023?

- What factors are affecting the strength of competition in the South Africa advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up South Africa's advertising market?

Companies mentioned

Dentsu, Inc.

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

WPP plc

Dentsu, Inc.

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

WPP plc

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market ...

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Dentsu, Inc.

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

WPP plc

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: South Africa advertising industry value: $ million, 2014-18

Table 2: South Africa advertising industry category segmentation: $ million, 2018

Table 3: South ...

List of Tables

Table 1: South Africa advertising industry value: $ million, 2014-18

Table 2: South Africa advertising industry category segmentation: $ million, 2018

Table 3: South Africa advertising industry geography segmentation: $ million, 2018

Table 4: South Africa advertising industry value forecast: $ million, 2018-23

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials ($)

Table 7: Dentsu, Inc.: key financials (¥)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: The Interpublic Group of Companies, Inc.: key facts

Table 10: The Interpublic Group of Companies, Inc.: key financials ($)

Table 11: The Interpublic Group of Companies, Inc.: key financial ratios

Table 12: Omnicom Group, Inc.: key facts

Table 13: Omnicom Group, Inc.: key financials ($)

Table 14: Omnicom Group, Inc.: key financial ratios

Table 15: WPP plc: key facts

Table 16: WPP plc: key financials ($)

Table 17: WPP plc: key financials (£)

Table 18: WPP plc: key financial ratios

Table 19: South Africa size of population (million), 2014-18

Table 20: South Africa gdp (constant 2005 prices, $ billion), 2014-18

Table 21: South Africa gdp (current prices, $ billion), 2014-18

Table 22: South Africa inflation, 2014-18

Table 23: South Africa consumer price index (absolute), 2014-18

Table 24: South Africa exchange rate, 2014-18

List of Figures

List of Figures

Figure 1: South Africa advertising industry value: $ million, 2014-18

Figure 2: South Africa advertising industry category segmentation: % share, by value, 2018

Figure ...

List of Figures

Figure 1: South Africa advertising industry value: $ million, 2014-18

Figure 2: South Africa advertising industry category segmentation: % share, by value, 2018

Figure 3: South Africa advertising industry geography segmentation: % share, by value, 2018

Figure 4: South Africa advertising industry value forecast: $ million, 2018-23

Figure 5: Forces driving competition in the advertising industry in South Africa, 2018

Figure 6: Drivers of buyer power in the advertising industry in South Africa, 2018

Figure 7: Drivers of supplier power in the advertising industry in South Africa, 2018

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2018

Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2018

Figure 10: Drivers of degree of rivalry in the advertising industry in South Africa, 2018

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 15: Omnicom Group, Inc.: revenues & profitability

Figure 16: Omnicom Group, Inc.: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities

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