PCs in Russia

PCs in Russia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Russia pcs market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The personal computers (PCs) market consists of the sale of both desktop and portable PCs. Desktop PC is a personal computer in a form intended for regular use at a single location. Portable PCs include include laptops, notebooks, and netbooks, but does not include tablet PCs. This industry profile covers all consumer and enterprise PC sales, valued at manufacturer selling prices including all applicable taxes. Volumes, market shares and market segmentation are given in terms of units shipped. Any currency conversions used in the creation of this report have been calculated using 2014 annual average exchange rates.

The Russian PCs market is forecast to generate total revenues of $3.1bn in 2015, representing a compound annual rate of change (CARC) of -11.4% between 2011 and 2015.

Market consumption volume is forecast to decline with a CARC of -13.9% between 2011 and 2015, to reach a total of 7.3 million units in 2015.

PCs is a saturated market in decline as innovation takes hold and uniformity in product offerings offers little to distinguish products bar price. The market briefly resurged in 2014 (or declined much less significantly) as Windows ended support for its XP operating system.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the pcs market in Russia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the pcs market in Russia

Leading company profiles reveal details of key pcs market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Russia pcs market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Russia economy

Reasons to buy

What was the size of the Russia pcs market by value in 2015?

What will be the size of the Russia pcs market in 2020?

What factors are affecting the strength of competition in the Russia pcs market?

How has the market performed over the last five years?

Who are the top competitiors in Russia's pcs market?

Companies mentioned

Acer Incorporated; ASUSTeK Computer Inc.; Hewlett-Packard Company; Lenovo Group Limited

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market volume 10

Market Segmentation 11

Category segmentation 11

Geography segmentation 12

Market Outlook 13

Market value forecast 13

Market volume forecast 14

Five Forces Analysis 15

Summary 15

Buyer power 16

Supplier power 18

New entrants 19

Threat of substitutes 20

Degree of rivalry 21

Leading Companies 22

Acer Incorporated 22

ASUSTeK Computer Inc. 25

Hewlett-Packard Company 28

Lenovo Group Limited 31

Macroeconomic Indicators 34

Country Data 34

Methodology 36

Industry associations 37

Related MarketLine research 37

Appendix 38

About MarketLine 38

LIST OF TABLES

Table 1: Russia PCs market value: $ billion, 2011-15 9

Table 2: Russia PCs market volume: million units, 2011-15 10

Table 3: Russia PCs market category segmentation: million units, 2015 11

Table 4: Russia PCs market geography segmentation: $ billion, 2015 12

Table 5: Russia PCs market value forecast: $ billion, 2015-20 13

Table 6: Russia PCs market volume forecast: million units, 2015-20 14

Table 7: Acer Incorporated: key facts 22

Table 8: Acer Incorporated: key financials ($) 23

Table 9: Acer Incorporated: key financials () 23

Table 10: Acer Incorporated: key financial ratios 23

Table 11: ASUSTeK Computer Inc.: key facts 25

Table 12: ASUSTeK Computer Inc.: key financials ($) 25

Table 13: ASUSTeK Computer Inc.: key financials () 26

Table 14: ASUSTeK Computer Inc.: key financial ratios 26

Table 15: Hewlett-Packard Company: key facts 28

Table 16: Hewlett-Packard Company: key financials () 29

Table 17: Hewlett-Packard Company: key financial ratios 29

Table 18: Lenovo Group Limited: key facts 31

Table 19: Lenovo Group Limited: key financials () 32

Table 20: Lenovo Group Limited: key financial ratios 32

Table 21: Russia size of population (million), 2011-15 34

Table 22: Russia gdp (constant 2005 prices, $ billion), 2011-15 34

Table 23: Russia gdp (current prices, $ billion), 2011-15 34

Table 24: Russia inflation, 2011-15 35

Table 25: Russia consumer price index (absolute), 2011-15 35

Table 26: Russia exchange rate, 2011-14 35

LIST OF FIGURES

Figure 1: Russia PCs market value: $ billion, 2011-15 9

Figure 2: Russia PCs market volume: million units, 2011-15 10

Figure 3: Russia PCs market category segmentation: % share, by volume, 2015 11

Figure 4: Russia PCs market geography segmentation: % share, by value, 2015 12

Figure 5: Russia PCs market value forecast: $ billion, 2015-20 13

Figure 6: Russia PCs market volume forecast: million units, 2015-20 14

Figure 7: Forces driving competition in the PCs market in Russia, 2015 15

Figure 8: Drivers of buyer power in the PCs market in Russia, 2015 16

Figure 9: Drivers of supplier power in the PCs market in Russia, 2015 18

Figure 10: Factors influencing the likelihood of new entrants in the PCs market in Russia, 2015 19

Figure 11: Factors influencing the threat of substitutes in the PCs market in Russia, 2015 20

Figure 12: Drivers of degree of rivalry in the PCs market in Russia, 2015 21

Figure 13: Acer Incorporated: revenues & profitability 24

Figure 14: Acer Incorporated: assets & liabilities 24

Figure 15: ASUSTeK Computer Inc.: revenues & profitability 26

Figure 16: ASUSTeK Computer Inc.: assets & liabilities 27

Figure 17: Hewlett-Packard Company: revenues & profitability 30

Figure 18: Hewlett-Packard Company: assets & liabilities 30

Figure 19: Lenovo Group Limited: revenues & profitability 32

List of Tables

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List of Figures

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