Advertising in Turkey

Advertising in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Turkey advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

– The advertising industry consists of agencies providing advertising, including display advertising, services.

– The Turkish advertising industry had total revenues of $1,077.0m in 2017, representing a compound annual growth rate (CAGR) of 4.9% between 2013 and 2017.

– The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of $244.1m, equivalent to 22.7% of the industry's overall value.

– In Turkey, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field. In recent years smartphones have become much more readily available and more affordable.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Turkey

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Turkey

– Leading company profiles reveal details of key advertising market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Turkey advertising market with five year forecasts

Reasons to buy

- What was the size of the Turkey advertising market by value in 2017?

- What will be the size of the Turkey advertising market in 2022?

- What factors are affecting the strength of competition in the Turkey advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Turkey's advertising market?

Companies mentioned

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Table of Contents

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

The Interpublic Group of Companies, Inc. 22

Omnicom Group, Inc. 26

Publicis Groupe SA 29

WPP plc 33

Macroeconomic Indicators 37

Country data 37

Methodology 39

Industry associations 40

Related MarketLine research 40

Appendix 41

About MarketLine 41

List of Tables

List of Tables

Table 1: Turkey advertising industry value: $ million, 2013-17

Table 2: Turkey advertising industry category segmentation: $ million, 2017

Table 3: Turkey advertising industry geography segmentation: $ million, 2017

Table 4: Turkey advertising industry value forecast: $ million, 2017-22

Table 5: The Interpublic Group of Companies, Inc.: key facts

Table 6: The Interpublic Group of Companies, Inc.: key financials ($)

Table 7: The Interpublic Group of Companies, Inc.: key financial ratios

Table 8: Omnicom Group, Inc.: key facts

Table 9: Omnicom Group, Inc.: key financials ($)

Table 10: Omnicom Group, Inc.: key financial ratios

Table 11: Publicis Groupe SA: key facts

Table 12: Publicis Groupe SA: key financials ($)

Table 13: Publicis Groupe SA: key financials (€)

Table 14: Publicis Groupe SA: key financial ratios

Table 15: WPP plc: key facts

Table 16: WPP plc: key financials ($)

Table 17: WPP plc: key financials (£)

Table 18: WPP plc: key financial ratios

Table 19: Turkey size of population (million), 2013-17

Table 20: Turkey gdp (constant 2005 prices, $ billion), 2013-17

Table 21: Turkey gdp (current prices, $ billion), 2013-17

Table 22: Turkey inflation, 2013-17

Table 23: Turkey consumer price index (absolute), 2013-17

Table 24: Turkey exchange rate, 2013-17

List of Figures

List of Figures

Figure 1: Turkey advertising industry value: $ million, 2013-17

Figure 2: Turkey advertising industry category segmentation: % share, by value, 2017

Figure 3: Turkey advertising industry geography segmentation: % share, by value, 2017

Figure 4: Turkey advertising industry value forecast: $ million, 2017-22

Figure 5: Forces driving competition in the advertising industry in Turkey, 2017

Figure 6: Drivers of buyer power in the advertising industry in Turkey, 2017

Figure 7: Drivers of supplier power in the advertising industry in Turkey, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Turkey, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Turkey, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in Turkey, 2017

Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities

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