Advertising in Turkey
- Pages: 42
- Published: April 2018
- Report Code: OHMF3624
Advertising in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the Turkey advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key highlights
– The advertising industry consists of agencies providing advertising, including display advertising, services.
– The Turkish advertising industry had total revenues of $1,077.0m in 2017, representing a compound annual growth rate (CAGR) of 4.9% between 2013 and 2017.
– The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of $244.1m, equivalent to 22.7% of the industry's overall value.
– In Turkey, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field. In recent years smartphones have become much more readily available and more affordable.
Scope
– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Turkey
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Turkey
– Leading company profiles reveal details of key advertising market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the Turkey advertising market with five year forecasts
Reasons to buy
- What was the size of the Turkey advertising market by value in 2017?
- What will be the size of the Turkey advertising market in 2022?
- What factors are affecting the strength of competition in the Turkey advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Turkey's advertising market?
Companies mentioned
The Interpublic Group of Companies, Inc.
Omnicom Group, Inc.
Publicis Groupe SA
WPP plc
Table of Contents
List of Tables
List of Figures
Pricing
Discounts available for multiple purchases.