Digital Media in Australia

Digital Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Australia digital media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

– The digital media market consists of revenues generated by legal downloads or streaming of media content, including music, video, and books.

– The Australian digital media market had total revenues of $594.2m in 2017, representing a compound annual growth rate (CAGR) of 5.3% between 2013 and 2017.

– The books segment was the market's most lucrative in 2017, with total revenues of $227.7m, equivalent to 38.3% of the market's overall value.

– Increased web traffic in many countries, the US included has sparked a growth in digital subscription services such as Netflix. The percentage of households with access to the internet has risen to 88.4%, which has naturally encouraged the consumption of digital media.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital media market in Australia

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital media market in Australia

– Leading company profiles reveal details of key digital media market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Australia digital media market with five year forecasts

Reasons to buy

- What was the size of the Australia digital media market by value in 2017?

- What will be the size of the Australia digital media market in 2022?

- What factors are affecting the strength of competition in the Australia digital media market?

- How has the market performed over the last five years?

- What are the main segments that make up Australia's digital media market?

Companies mentioned

Alphabet Inc

Amazon.com, Inc.

Apple Inc

Netflix, Inc.

Table of Contents

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 18

Threat of substitutes 20

Degree of rivalry 22

Leading Companies 24

Alphabet Inc 24

Amazon.com, Inc. 28

Apple Inc 31

Netflix, Inc. 35

Macroeconomic Indicators 38

Country data 38

Methodology 40

Industry associations 41

Related MarketLine research 41

Appendix 42

About MarketLine 42

List of Tables

List of Tables

Table 1: Australia digital media market value: $ billion, 2013-17

Table 2: Australia digital media market category segmentation: $ billion, 2017

Table 3: Australia digital media market geography segmentation: $ billion, 2017

Table 4: Australia digital media market value forecast: $ billion, 2017-22

Table 5: Alphabet Inc: key facts

Table 6: Alphabet Inc: key financials ($)

Table 7: Alphabet Inc: key financial ratios

Table 8: Amazon.com, Inc.: key facts

Table 9: Amazon.com, Inc.: key financials ($)

Table 10: Amazon.com, Inc.: key financial ratios

Table 11: Apple Inc: key facts

Table 12: Apple Inc: key financials ($)

Table 13: Apple Inc: key financial ratios

Table 14: Netflix, Inc.: key facts

Table 15: Netflix, Inc.: key financials ($)

Table 16: Netflix, Inc.: key financial ratios

Table 17: Australia size of population (million), 2013-17

Table 18: Australia gdp (constant 2005 prices, $ billion), 2013-17

Table 19: Australia gdp (current prices, $ billion), 2013-17

Table 20: Australia inflation, 2013-17

Table 21: Australia consumer price index (absolute), 2013-17

Table 22: Australia exchange rate, 2013-17

List of Figures

List of Figures

Figure 1: Australia digital media market value: $ billion, 2013-17

Figure 2: Australia digital media market category segmentation: % share, by value, 2017

Figure 3: Australia digital media market geography segmentation: % share, by value, 2017

Figure 4: Australia digital media market value forecast: $ billion, 2017-22

Figure 5: Forces driving competition in the digital media market in Australia, 2017

Figure 6: Drivers of buyer power in the digital media market in Australia, 2017

Figure 7: Drivers of supplier power in the digital media market in Australia, 2017

Figure 8: Factors influencing the likelihood of new entrants in the digital media market in Australia, 2017

Figure 9: Factors influencing the threat of substitutes in the digital media market in Australia, 2017

Figure 10: Drivers of degree of rivalry in the digital media market in Australia, 2017

Figure 11: Alphabet Inc: revenues & profitability

Figure 12: Alphabet Inc: assets & liabilities

Figure 13: Amazon.com, Inc.: revenues & profitability

Figure 14: Amazon.com, Inc.: assets & liabilities

Figure 15: Apple Inc: revenues & profitability

Figure 16: Apple Inc: assets & liabilities

Figure 17: Netflix, Inc.: revenues & profitability

Figure 18: Netflix, Inc.: assets & liabilities

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