Mobile Apps in Kazakhstan

Mobile Apps in Kazakhstan industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Kazakhstan mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

- The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

- The Kazakh mobile apps market generated total revenues of $1.8bn in 2017, representing a compound annual growth rate (CAGR) of 24.4% between 2013 and 2017.

- Market consumption volume increased with a CAGR of 10.5% between 2013 and 2017, to reach a total of 43.2 million applications in 2017.

- The rapid adoption of smartphones and mobile internet in Kazakhstan has driven the growth of demand for mobile apps in recent years. A strong increasing monetization rate until 2015 also inflated the value of the market. However, the domestic economy’s turmoil had a negative shock on the market.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Kazakhstan

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Kazakhstan

- Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Kazakhstan mobile apps market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the Kazakhstan mobile apps market by value in 2017?

- What will be the size of the Kazakhstan mobile apps market in 2022?

- What factors are affecting the strength of competition in the Kazakhstan mobile apps market?

- How has the market performed over the last five years?

- What are the main segments that make up Kazakhstan's mobile apps market?

Companies mentioned

Alphabet Inc

Facebook, Inc.

Mail.ru Group Limited

Snap Inc.

Alphabet Inc

Facebook, Inc.

Mail.ru Group Limited

Snap Inc.

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Market volume

Market volume forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition ...

Table of Contents

Executive Summary

Market value

Market value forecast

Market volume

Market volume forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market volume

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Market volume forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Alphabet Inc

Facebook, Inc.

Mail.ru Group Limited

Snap Inc.

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: Kazakhstan mobile apps market value: $ million, 2013-17(e)

Table 2: Kazakhstan mobile apps market volume: thousand downloaded applications, 2013-17(e)

Table ...

List of Tables

Table 1: Kazakhstan mobile apps market value: $ million, 2013-17(e)

Table 2: Kazakhstan mobile apps market volume: thousand downloaded applications, 2013-17(e)

Table 3: Kazakhstan mobile apps market category segmentation: $ million, 2017(e)

Table 4: Kazakhstan mobile apps market geography segmentation: $ million, 2017(e)

Table 5: Kazakhstan mobile apps market value forecast: $ million, 2017-22

Table 6: Kazakhstan mobile apps market volume forecast: thousand downloaded applications, 2017-22

Table 7: Alphabet Inc: key facts

Table 8: Alphabet Inc: key financials ($)

Table 9: Alphabet Inc: key financial ratios

Table 10: Facebook, Inc.: key facts

Table 11: Facebook, Inc.: key financials ($)

Table 12: Facebook, Inc.: key financial ratios

Table 13: Mail.ru Group Limited: key facts

Table 14: Mail.ru Group Limited: key financials ($)

Table 15: Mail.ru Group Limited: key financials (RUB)

Table 16: Mail.ru Group Limited: key financial ratios

Table 17: Snap Inc.: key facts

Table 18: Kazakhstan size of population (million), 2013-17

Table 19: Kazakhstan gdp (constant 2005 prices, $ billion), 2013-17

Table 20: Kazakhstan gdp (current prices, $ billion), 2013-17

Table 21: Kazakhstan inflation, 2013-17

Table 22: Kazakhstan consumer price index (absolute), 2013-17

Table 23: Kazakhstan exchange rate, 2013-17

List of Figures

List of Figures

Figure 1: Kazakhstan mobile apps market value: $ million, 2013-17(e)

Figure 2: Kazakhstan mobile apps market volume: thousand downloaded applications, 2013-17(e)

Figure ...

List of Figures

Figure 1: Kazakhstan mobile apps market value: $ million, 2013-17(e)

Figure 2: Kazakhstan mobile apps market volume: thousand downloaded applications, 2013-17(e)

Figure 3: Kazakhstan mobile apps market category segmentation: % share, by value, 2017(e)

Figure 4: Kazakhstan mobile apps market geography segmentation: % share, by value, 2017(e)

Figure 5: Kazakhstan mobile apps market value forecast: $ million, 2017-22

Figure 6: Kazakhstan mobile apps market volume forecast: thousand downloaded applications, 2017-22

Figure 7: Forces driving competition in the mobile apps market in Kazakhstan, 2017

Figure 8: Drivers of buyer power in the mobile apps market in Kazakhstan, 2017

Figure 9: Drivers of supplier power in the mobile apps market in Kazakhstan, 2017

Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in Kazakhstan, 2017

Figure 11: Factors influencing the threat of substitutes in the mobile apps market in Kazakhstan, 2017

Figure 12: Drivers of degree of rivalry in the mobile apps market in Kazakhstan, 2017

Figure 13: Alphabet Inc: revenues & profitability

Figure 14: Alphabet Inc: assets & liabilities

Figure 15: Facebook, Inc.: revenues & profitability

Figure 16: Facebook, Inc.: assets & liabilities

Figure 17: Mail.ru Group Limited: revenues & profitability

Figure 18: Mail.ru Group Limited: assets & liabilities

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