Advertising in Europe – Market Summary, Competitive Analysis and Forecast to 2025
- Pages: 60
- Published: February 2021
- Report Code: OHMF13317
Advertising in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
– The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
– The European advertising industry had total revenues of $102.2bn in 2020, representing a compound annual growth rate (CAGR) of -0.3% between 2016 and 2020.
– The advertising industry is highly correlated with consumer spending and financial power.
– Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.
Scope
– Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Europe
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Europe
– Leading company profiles reveal details of key advertising market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the Europe advertising market with five year forecasts
Reasons to buy
- What was the size of the Europe advertising market by value in 2020?
- What will be the size of the Europe advertising market in 2025?
- What factors are affecting the strength of competition in the Europe advertising market?
- How has the market performed over the last five years?
- How large is Europe’s advertising market in relation to its regional counterparts?
Companies mentioned
Dentsu, Inc.
Havas SA
Omnicom Group, Inc.
Publicis Groupe SA
The Interpublic Group of Companies, Inc.
WPP plc
Table of Contents
List of Tables
List of Figures
Pricing
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