Advertising in Europe – Market Summary, Competitive Analysis and Forecast to 2025

Advertising in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

– The European advertising industry had total revenues of $102.2bn in 2020, representing a compound annual growth rate (CAGR) of -0.3% between 2016 and 2020.

– The advertising industry is highly correlated with consumer spending and financial power.

– Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.

Scope

– Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Europe

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Europe

– Leading company profiles reveal details of key advertising market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Europe advertising market with five year forecasts

Reasons to buy

- What was the size of the Europe advertising market by value in 2020?

- What will be the size of the Europe advertising market in 2025?

- What factors are affecting the strength of competition in the Europe advertising market?

- How has the market performed over the last five years?

- How large is Europe’s advertising market in relation to its regional counterparts?

Companies mentioned

Dentsu, Inc.

Havas SA

Omnicom Group, Inc.

Publicis Groupe SA

The Interpublic Group of Companies, Inc.

WPP plc

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Category segmentation

1.4. Geography segmentation

1.5. Market rivalry

1.6. Competitive Landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?

7.2. What are the strengths of leading players?

7.3. What trends are impacting the market?

7.4. What strategies do leading players follow?

7.5. What has been the recent MA activity?

7.6. How will Covid-19 impact market players?

8 Company Profiles

8.1. Dentsu, Inc.

8.2. Havas SA

8.3. Omnicom Group, Inc.

8.4. Publicis Groupe SA

8.5. The Interpublic Group of Companies, Inc.

8.6. WPP plc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. Industry associations

10.3. Related MarketLine research

10.4. About MarketLine

List of Tables

List of Tables

Table 1: Europe advertising industry value: $ billion, 2016-20

Table 2: Europe advertising industry category segmentation: $ billion, 2020

Table 3: Europe advertising industry geography segmentation: $ billion, 2020

Table 4: Europe advertising industry value forecast: $ billion, 2020-25

Table 29: Dentsu, Inc.: key facts

Table 30: Dentsu, Inc.: Annual Financial Ratios

Table 31: Dentsu, Inc.: Key Employees

Table 32: Dentsu, Inc.: Key Employees Continued

Table 33: Dentsu, Inc.: Key Employees Continued

Table 34: Havas SA: key facts

Table 35: Havas SA: Key Employees

Table 36: Havas SA: Key Employees Continued

Table 37: Omnicom Group, Inc.: key facts

Table 38: Omnicom Group, Inc.: Annual Financial Ratios

Table 39: Omnicom Group, Inc.: Key Employees

Table 40: Omnicom Group, Inc.: Key Employees Continued

Table 41: Publicis Groupe SA: key facts

Table 42: Publicis Groupe SA: Annual Financial Ratios

Table 43: Publicis Groupe SA: Key Employees

Table 44: Publicis Groupe SA: Key Employees Continued

Table 45: The Interpublic Group of Companies, Inc.: key facts

Table 46: The Interpublic Group of Companies, Inc.: Annual Financial Ratios

Table 47: The Interpublic Group of Companies, Inc.: Key Employees

Table 48: The Interpublic Group of Companies, Inc.: Key Employees Continued

Table 49: WPP plc: key facts

Table 50: WPP plc: Annual Financial Ratios

Table 51: WPP plc: Key Employees

Table 52: WPP plc: Key Employees Continued

Table 53: Europe size of population (million), 2016-20

Table 54: Europe gdp (constant 2005 prices, $ billion), 2016-20

Table 55: Europe gdp (current prices, $ billion), 2016-20

Table 56: Europe inflation, 2016-20

Table 57: Europe consumer price index (absolute), 2016-20

Table 58: Europe exchange rate, 2016-20

List of Figures

List of Figures

Figure 1: Europe advertising industry value: $ billion, 2016-20

Figure 2: Europe advertising industry category segmentation: % share, by value, 2020

Figure 3: Europe advertising industry geography segmentation: % share, by value, 2020

Figure 4: Europe advertising industry value forecast: $ billion, 2020-25

Figure 5: Forces driving competition in the advertising industry in Europe, 2020

Figure 6: Drivers of buyer power in the advertising industry in Europe, 2020

Figure 7: Drivers of supplier power in the advertising industry in Europe, 2020

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2020

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Europe, 2020

Figure 10: Drivers of degree of rivalry in the advertising industry in Europe, 2020

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