Digital Advertising in Spain – Market Summary, Competitive Analysis and Forecast to 2025
- Pages: 53
- Published: March 2021
- Report Code: OHMF13217
Digital Advertising in Spain industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
– The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.
– The Spanish digital advertising market had total revenues of $2,788.3m in 2020, representing a compound annual growth rate (CAGR) of 12.8% between 2016 and 2020.
– The desktop segment was the market's most valuable in 2020, with total revenues of $2,408.6m, equivalent to 86.4% of the market's overall value.
– By 2020, Spain aimed to reach 100% coverage, with speeds of at least 30 Mbps and 50% take up of 100 Mbps and more.
– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Spain
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Spain
– Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the Spain digital advertising market with five year forecasts
Reasons to buy
- What was the size of the Spain digital advertising market by value in 2020?
- What will be the size of the Spain digital advertising market in 2025?
- What factors are affecting the strength of competition in the Spain digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Spain's digital advertising market?
Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Could Amazon disrupt a Google and Facebook duopoly?
7.4. How has Covid-19 impacted the competitive landscape?
7.5. Are there any new regulations that could change the competitive landscape?
8 Company Profiles
8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Amazon.com, Inc.
8.4. Microsoft Corporation
9 Macroeconomic Indicators
9.1. Country data
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
List of Tables
Table 1: Spain digital advertising market value: $ million, 2016-20
Table 2: Spain digital advertising market category segmentation: $ million, 2020
Table 3: Spain digital advertising market geography segmentation: $ million, 2020
Table 4: Spain digital advertising market value forecast: $ million, 2020-25
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Amazon.com, Inc.: key facts
Table 13: Amazon.com, Inc.: Annual Financial Ratios
Table 14: Amazon.com, Inc.: Key Employees
Table 15: Amazon.com, Inc.: Key Employees Continued
Table 16: Microsoft Corporation: key facts
Table 17: Microsoft Corporation: Annual Financial Ratios
Table 18: Microsoft Corporation: Key Employees
Table 19: Microsoft Corporation: Key Employees Continued
Table 20: Spain size of population (million), 2016-20
Table 21: Spain gdp (constant 2005 prices, $ billion), 2016-20
Table 22: Spain gdp (current prices, $ billion), 2016-20
Table 23: Spain inflation, 2016-20
Table 24: Spain consumer price index (absolute), 2016-20
Table 25: Spain exchange rate, 2016-20
List of Figures
List of Figures
Figure 1: Spain digital advertising market value: $ million, 2016-20
Figure 2: Spain digital advertising market category segmentation: % share, by value, 2020
Figure 3: Spain digital advertising market geography segmentation: % share, by value, 2020
Figure 4: Spain digital advertising market value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the digital advertising market in Spain, 2020
Figure 6: Drivers of buyer power in the digital advertising market in Spain, 2020
Figure 7: Drivers of supplier power in the digital advertising market in Spain, 2020
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Spain, 2020
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Spain, 2020
Figure 10: Drivers of degree of rivalry in the digital advertising market in Spain, 2020