Advertising in South Africa – Market Summary, Competitive Analysis and Forecast to 2025

Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

– The South African advertising industry had total revenues of $2.5bn in 2020, representing a compound annual growth rate (CAGR) of 2.4% between 2016 and 2020

– The advertising industry is highly correlated with consumer spending and financial power.

– Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Africa

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Africa

– Leading company profiles reveal details of key advertising market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the South Africa advertising market with five year forecasts

Reasons to buy

- What was the size of the South Africa advertising market by value in 2020?

- What will be the size of the South Africa advertising market in 2025?

- What factors are affecting the strength of competition in the South Africa advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up South Africa's advertising market?

Companies mentioned

Dentsu, Inc.

The Interpublic Group of Companies, Inc.

Publicis Groupe SA

WPP plc

Table of Contents

Table of Contents

1 Executive Summary

1.1. Market value

1.2. Market value forecast

1.3. Category segmentation

1.4. Geography segmentation

1.5. Market rivalry

1.6. Competitive Landscape

2 Market Overview

2.1. Market definition

2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation

4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary

6.2. Buyer power

6.3. Supplier power

6.4. New entrants

6.5. Threat of substitutes

6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?

7.2. What are the strengths of leading players?

7.3. What trends are impacting the market?

7.4. How will Covid-19 impact market players?

7.5. What has been the recent MA activity?

8 Company Profiles

8.1. Dentsu, Inc.

8.2. The Interpublic Group of Companies, Inc.

8.3. Publicis Groupe SA

8.4. WPP plc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology

10.2. Industry associations

10.3. Related MarketLine research

10.4. About MarketLine

List of Tables

List of Tables

Table 1: South Africa advertising industry value: $ million, 2016-20

Table 2: South Africa advertising industry category segmentation: $ million, 2020

Table 3: South Africa advertising industry geography segmentation: $ million, 2020

Table 4: South Africa advertising industry value forecast: $ million, 2020-25

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: Annual Financial Ratios

Table 7: Dentsu, Inc.: Key Employees

Table 8: Dentsu, Inc.: Key Employees Continued

Table 9: Dentsu, Inc.: Key Employees Continued

Table 10: The Interpublic Group of Companies, Inc.: key facts

Table 11: The Interpublic Group of Companies, Inc.: Annual Financial Ratios

Table 12: The Interpublic Group of Companies, Inc.: Key Employees

Table 13: The Interpublic Group of Companies, Inc.: Key Employees Continued

Table 31: Publicis Groupe SA: key facts

Table 32: Publicis Groupe SA: Annual Financial Ratios

Table 33: Publicis Groupe SA: Key Employees

Table 34: Publicis Groupe SA: Key Employees Continued

Table 35: WPP plc: key facts

Table 36: WPP plc: Annual Financial Ratios

Table 37: WPP plc: Key Employees

Table 38: WPP plc: Key Employees Continued

Table 39: South Africa size of population (million), 2016-20

Table 40: South Africa gdp (constant 2005 prices, $ billion), 2016-20

Table 41: South Africa gdp (current prices, $ billion), 2016-20

Table 42: South Africa inflation, 2016-20

Table 43: South Africa consumer price index (absolute), 2016-20

Table 44: South Africa exchange rate, 2016-20

List of Figures

List of Figures

Figure 1: South Africa advertising industry value: $ million, 2016-20

Figure 2: South Africa advertising industry category segmentation: % share, by value, 2020

Figure 3: South Africa advertising industry geography segmentation: % share, by value, 2020

Figure 4: South Africa advertising industry value forecast: $ million, 2020-25

Figure 5: Forces driving competition in the advertising industry in South Africa, 2020

Figure 6: Drivers of buyer power in the advertising industry in South Africa, 2020

Figure 7: Drivers of supplier power in the advertising industry in South Africa, 2020

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2020

Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2020

Figure 10: Drivers of degree of rivalry in the advertising industry in South Africa, 2020

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