Broadcasting & Cable TV in Brazil

Broadcasting & Cable TV in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Brazil broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

– The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.

– The Brazilian broadcasting & cable TV market had total revenues of $14.6bn in 2016, representing a compound annual growth rate (CAGR) of 9.4% between 2012 and 2016.

– The TV advertising segment was the market's most lucrative in 2016, with total revenues of $8.3bn, equivalent to 56.7% of the market's overall value.

– Smart TV penetration in Brazil is still rather weak and is expected to reach 36% by 2019. This is primarily due to a relatively low internet penetration rate, which stands at around 66%.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Brazil

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Brazil

– Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Brazil broadcasting & cable tv market with five year forecasts

Reasons to buy

- What was the size of the Brazil broadcasting & cable tv market by value in 2016?

- What will be the size of the Brazil broadcasting & cable tv market in 2021?

- What factors are affecting the strength of competition in the Brazil broadcasting & cable tv market?

- How has the market performed over the last five years?

- What are the main segments that make up Brazil's broadcasting & cable tv market?

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

RecordTV

Rede Globo

Sistema Brasileiro de Televisão Ltda.

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: Brazil broadcasting & cable tv market value: $ billion, 201216

Table 2: Brazil broadcasting & cable tv market category segmentation: $ billion, 2016

Table 3: Brazil broadcasting & cable tv market geography segmentation: $ billion, 2016

Table 4: Brazil broadcasting & cable tv market value forecast: $ billion, 201621

Table 5: RecordTV: key facts

Table 6: Rede Globo: key facts

Table 7: Sistema Brasileiro de Televisão Ltda.: key facts

Table 8: Brazil size of population (million), 201216

Table 9: Brazil gdp (constant 2005 prices, $ billion), 201216

Table 10: Brazil gdp (current prices, $ billion), 201216

Table 11: Brazil inflation, 201216

Table 12: Brazil consumer price index (absolute), 201216

Table 13: Brazil exchange rate, 201216

List of Figures

List of Figures

Figure 1: Brazil broadcasting & cable tv market value: $ billion, 201216

Figure 2: Brazil broadcasting & cable tv market category segmentation: % share, by value, 2016

Figure 3: Brazil broadcasting & cable tv market geography segmentation: % share, by value, 2016

Figure 4: Brazil broadcasting & cable tv market value forecast: $ billion, 201621

Figure 5: Forces driving competition in the broadcasting & cable tv market in Brazil, 2016

Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Brazil, 2016

Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Brazil, 2016

Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Brazil, 2016

Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Brazil, 2016

Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Brazil, 2016

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