Digital Media in Italy

Digital Media in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Italy digital media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

– The digital media market consists of revenues generated by legal downloads or streaming of media content, including music, video, and books. Sales are recognised in the country where the download is delivered. Values are calculated at retail price including all applicable taxes. Video segment in the European area excludes revenue from live event, sport and adult content. All currency conversions are carried out at constant annual average 2016 exchange rates.

– The Italian digital media market had total revenues of $440.0m in 2016, representing a compound annual growth rate (CAGR) of 18.2% between 2012 and 2016.

– The books segment was the market's most lucrative in 2016, with total revenues of $309.3m, equivalent to 70.3% of the market's overall value.

– Netflix has blown past Google-owned YouTube to become the most watched video on demand (VOD) service in the US, but in Europe, YouTube and home-grown streaming services continue to fragment the market.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital media market in Italy

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital media market in Italy

– Leading company profiles reveal details of key digital media market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Italy digital media market with five year forecasts

Reasons to buy

- What was the size of the Italy digital media market by value in 2016?

- What will be the size of the Italy digital media market in 2021?

- What factors are affecting the strength of competition in the Italy digital media market?

- How has the market performed over the last five years?

- What are the main segments that make up Italy's digital media market?

Companies mentioned

Amazon.com, Inc.

Apple Inc.

Spotify Ltd

Telecom Italia S.p.A

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Amazon.com, Inc.

Apple Inc.

Spotify Ltd

Telecom Italia S.p.A

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: Italy digital media market value: $ million, 201216

Table 2: Italy digital media market category segmentation: $ million, 2016

Table 3: Italy digital media market geography segmentation: $ million, 2016

Table 4: Italy digital media market value forecast: $ million, 201621

Table 5: Amazon.com, Inc.: key facts

Table 6: Amazon.com, Inc.: key financials ($)

Table 7: Amazon.com, Inc.: key financial ratios

Table 8: Apple Inc.: key facts

Table 9: Apple Inc.: key financials ($)

Table 10: Apple Inc.: key financial ratios

Table 11: Spotify Ltd: key facts

Table 12: Telecom Italia S.p.A: key facts

Table 13: Telecom Italia S.p.A: key financials ($)

Table 14: Telecom Italia S.p.A: key financials (€)

Table 15: Telecom Italia S.p.A: key financial ratios

Table 16: Italy size of population (million), 201216

Table 17: Italy gdp (constant 2005 prices, $ billion), 201216

Table 18: Italy gdp (current prices, $ billion), 201216

Table 19: Italy inflation, 201216

Table 20: Italy consumer price index (absolute), 201216

Table 21: Italy exchange rate, 201216

List of Figures

List of Figures

Figure 1: Italy digital media market value: $ million, 201216

Figure 2: Italy digital media market category segmentation: % share, by value, 2016

Figure 3: Italy digital media market geography segmentation: % share, by value, 2016

Figure 4: Italy digital media market value forecast: $ million, 201621

Figure 5: Forces driving competition in the digital media market in Italy, 2016

Figure 6: Drivers of buyer power in the digital media market in Italy, 2016

Figure 7: Drivers of supplier power in the digital media market in Italy, 2016

Figure 8: Factors influencing the likelihood of new entrants in the digital media market in Italy, 2016

Figure 9: Factors influencing the threat of substitutes in the digital media market in Italy, 2016

Figure 10: Drivers of degree of rivalry in the digital media market in Italy, 2016

Figure 11: Amazon.com, Inc.: revenues & profitability

Figure 12: Amazon.com, Inc.: assets & liabilities

Figure 13: Apple Inc.: revenues & profitability

Figure 14: Apple Inc.: assets & liabilities

Figure 15: Telecom Italia S.p.A: revenues & profitability

Figure 16: Telecom Italia S.p.A: assets & liabilities

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