Digital Media in Italy
- Pages: 42
- Published: April 2017
- Report Code: OHME9749
Digital Media in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the Italy digital media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key Highlights
– The digital media market consists of revenues generated by legal downloads or streaming of media content, including music, video, and books. Sales are recognised in the country where the download is delivered. Values are calculated at retail price including all applicable taxes. Video segment in the European area excludes revenue from live event, sport and adult content. All currency conversions are carried out at constant annual average 2016 exchange rates.
– The Italian digital media market had total revenues of $440.0m in 2016, representing a compound annual growth rate (CAGR) of 18.2% between 2012 and 2016.
– The books segment was the market's most lucrative in 2016, with total revenues of $309.3m, equivalent to 70.3% of the market's overall value.
– Netflix has blown past Google-owned YouTube to become the most watched video on demand (VOD) service in the US, but in Europe, YouTube and home-grown streaming services continue to fragment the market.
Scope
– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital media market in Italy
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital media market in Italy
– Leading company profiles reveal details of key digital media market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the Italy digital media market with five year forecasts
Reasons to buy
- What was the size of the Italy digital media market by value in 2016?
- What will be the size of the Italy digital media market in 2021?
- What factors are affecting the strength of competition in the Italy digital media market?
- How has the market performed over the last five years?
- What are the main segments that make up Italy's digital media market?
Companies mentioned
Amazon.com, Inc.
Apple Inc.
Spotify Ltd
Telecom Italia S.p.A
Table of Contents
List of Tables
List of Figures
Pricing
Discounts available for multiple purchases.