Advertising in Scandinavia

Advertising in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Scandinavia advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

– The advertising industry consists of agencies providing advertising, including display advertising, services.

– The Scandinavian advertising industry generated total revenues of $2,311.9m in 2016, representing a compound annual growth rate (CAGR) of 2.1% between 2012 and 2016.

– Mobiles are now a crucial addition to daily life being used for news articles, social media and alarm clock features. This offers great opportunities for mobile advertising, a niche that many players are now looking to exploit.

– The retailer segment was the industry's most lucrative in 2016, with total revenues of $616.6m, equivalent to 26.7% of the industry's overall value.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Scandinavia

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Scandinavia

– Leading company profiles reveal details of key advertising market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia advertising market with five year forecasts

Reasons to buy

- What was the size of the Scandinavia advertising market by value in 2016?

- What will be the size of the Scandinavia advertising market in 2021?

- What factors are affecting the strength of competition in the Scandinavia advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Scandinavia's advertising market?

Companies mentioned

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: Scandinavia advertising industry value: $ million, 201216

Table 2: Scandinavia advertising industry category segmentation: $ million, 2016

Table 3: Scandinavia advertising industry geography segmentation: $ million, 2016

Table 4: Scandinavia advertising industry value forecast: $ million, 201621

Table 5: The Interpublic Group of Companies, Inc.: key facts

Table 6: The Interpublic Group of Companies, Inc.: key financials ($)

Table 7: The Interpublic Group of Companies, Inc.: key financial ratios

Table 8: Omnicom Group, Inc.: key facts

Table 9: Omnicom Group, Inc.: key financials ($)

Table 10: Omnicom Group, Inc.: key financial ratios

Table 11: Publicis Groupe SA: key facts

Table 12: Publicis Groupe SA: key financials ($)

Table 13: Publicis Groupe SA: key financials (€)

Table 14: Publicis Groupe SA: key financial ratios

Table 15: WPP plc: key facts

Table 16: WPP plc: key financials ($)

Table 17: WPP plc: key financials (£)

Table 18: WPP plc: key financial ratios

List of Figures

List of Figures

Figure 1: Scandinavia advertising industry value: $ million, 201216

Figure 2: Scandinavia advertising industry category segmentation: % share, by value, 2016

Figure 3: Scandinavia advertising industry geography segmentation: % share, by value, 2016

Figure 4: Scandinavia advertising industry value forecast: $ million, 201621

Figure 5: Forces driving competition in the advertising industry in Scandinavia, 2016

Figure 6: Drivers of buyer power in the advertising industry in Scandinavia, 2016

Figure 7: Drivers of supplier power in the advertising industry in Scandinavia, 2016

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Scandinavia, 2016

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Scandinavia, 2016

Figure 10: Drivers of degree of rivalry in the advertising industry in Scandinavia, 2016

Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities

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