Advertising in Italy
- Pages: 38
- Published: March 2017
- Report Code: OHME9227
Advertising in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the Italy advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key Highlights
– The advertising industry consists of agencies providing advertising, including display advertising, services.
– The Italian advertising industry generated total revenues of $963.7m in 2016, representing a compound annual rate of change (CARC) of -2.9% between 2012 and 2016.
– Mobile advertising has shown growth in developed countries due to the increased number of smartphones. With the average time spent on mobile phones being approximately 90 minutes per day and the average number of times customers check their phones per day being over 100 times; this represents a lucrative area of growth.
– The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $247.4m, equivalent to 25.7% of the industry's overall value.
Scope
– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Italy
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Italy
– Leading company profiles reveal details of key advertising market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the Italy advertising market with five year forecasts
Reasons to buy
- What was the size of the Italy advertising market by value in 2016?
- What will be the size of the Italy advertising market in 2021?
- What factors are affecting the strength of competition in the Italy advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Italy's advertising market?
Companies mentioned
Havas SA
Omnicom Group, Inc.
Publicis Groupe SA
WPP plc
Table of Contents
List of Tables
List of Figures
Pricing
Discounts available for multiple purchases.