Advertising in Russia

Advertising in Russia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Russia advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

– The advertising industry consists of agencies providing advertising, including display advertising, services.

– The Russian advertising industry generated total revenues of $1,640.0m in 2016, representing a compound annual growth rate (CAGR) of 1.4% between 2012 and 2016.

– There is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend. The Russian economy has been heavily affected by the fall in oil prices and sanctions applied due to the annexation of Crimea. 2015 was therefore a particularly poor year for advertising firms in Russia.

– The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $770.9m, equivalent to 47% of the industry's overall value.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Russia

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Russia

– Leading company profiles reveal details of key advertising market players’ global operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the Russia advertising market with five year forecasts

Reasons to buy

- What was the size of the Russia advertising market by value in 2016?

- What will be the size of the Russia advertising market in 2021?

- What factors are affecting the strength of competition in the Russia advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Russia's advertising market?

Companies mentioned

Dentsu, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Table of Contents

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Dentsu, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

List of Tables

Table 1: Russia advertising industry value: $ million, 201216

Table 2: Russia advertising industry category segmentation: $ million, 2016

Table 3: Russia advertising industry geography segmentation: $ million, 2016

Table 4: Russia advertising industry value forecast: $ million, 201621

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials ($)

Table 7: Dentsu, Inc.: key financials (Â¥)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: Omnicom Group, Inc.: key facts

Table 10: Omnicom Group, Inc.: key financials ($)

Table 11: Omnicom Group, Inc.: key financial ratios

Table 12: Publicis Groupe SA: key facts

Table 13: Publicis Groupe SA: key financials ($)

Table 14: Publicis Groupe SA: key financials (€)

Table 15: Publicis Groupe SA: key financial ratios

Table 16: WPP plc: key facts

Table 17: WPP plc: key financials ($)

Table 18: WPP plc: key financials (£)

Table 19: WPP plc: key financial ratios

Table 20: Russia size of population (million), 201216

Table 21: Russia gdp (constant 2005 prices, $ billion), 201216

Table 22: Russia gdp (current prices, $ billion), 201216

Table 23: Russia inflation, 201216

Table 24: Russia consumer price index (absolute), 201216

Table 25: Russia exchange rate, 201216

List of Figures

List of Figures

Figure 1: Russia advertising industry value: $ million, 201216

Figure 2: Russia advertising industry category segmentation: % share, by value, 2016

Figure 3: Russia advertising industry geography segmentation: % share, by value, 2016

Figure 4: Russia advertising industry value forecast: $ million, 201621

Figure 5: Forces driving competition in the advertising industry in Russia, 2016

Figure 6: Drivers of buyer power in the advertising industry in Russia, 2016

Figure 7: Drivers of supplier power in the advertising industry in Russia, 2016

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2016

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Russia, 2016

Figure 10: Drivers of degree of rivalry in the advertising industry in Russia, 2016

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities

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