Advertising in Brazil

Advertising in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Scope

None

Reasons to buy

What was the size of the Brazil advertising market by value in 2015?

What will be the size of the Brazil advertising market in 2020?

What factors are affecting the strength of competition in the Brazil advertising market?

How has the market performed over the last five years?

What are the main segments that make up Brazil's advertising market?

Companies mentioned

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Tables

Table 1: Brazil advertising industry value: $ million, 201115

Table 2: Brazil advertising industry category segmentation: $ million, 2015

Table 3: Brazil advertising industry geography segmentation: $ million, 2015

Table 4: Brazil advertising industry value forecast: $ million, 201520

Table 5: The Interpublic Group of Companies, Inc.: key facts

Table 6: The Interpublic Group of Companies, Inc.: key financials ($)

Table 7: The Interpublic Group of Companies, Inc.: key financial ratios

Table 8: Omnicom Group, Inc.: key facts

Table 9: Omnicom Group, Inc.: key financials ($)

Table 10: Omnicom Group, Inc.: key financial ratios

Table 11: Publicis Groupe SA: key facts

Table 12: Publicis Groupe SA: key financials ($)

Table 13: Publicis Groupe SA: key financials (€)

Table 14: Publicis Groupe SA: key financial ratios

Table 15: WPP plc: key facts

Table 16: WPP plc: key financials ($)

Table 17: WPP plc: key financials (£)

Table 18: WPP plc: key financial ratios

Table 19: Brazil size of population (million), 201115

Table 20: Brazil gdp (constant 2005 prices, $ billion), 201115

Table 21: Brazil gdp (current prices, $ billion), 201115

Table 22: Brazil inflation, 201115

Table 23: Brazil consumer price index (absolute), 201115

Table 24: Brazil exchange rate, 201115

List of Figures

Figure 1: Brazil advertising industry value: $ million, 201115

Figure 2: Brazil advertising industry category segmentation: % share, by value, 2015

Figure 3: Brazil advertising industry geography segmentation: % share, by value, 2015

Figure 4: Brazil advertising industry value forecast: $ million, 201520

Figure 5: Forces driving competition in the advertising industry in Brazil, 2015

Figure 6: Drivers of buyer power in the advertising industry in Brazil, 2015

Figure 7: Drivers of supplier power in the advertising industry in Brazil, 2015

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2015

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2015

Figure 10: Drivers of degree of rivalry in the advertising industry in Brazil, 2015

Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities

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