Potato Chips in Brazil

Potato Chips in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil potato chips market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The potato chips market consists of retail sales of bagged snack products produced directly from cuts of potatoes, and does not include reconstituted potato snacks. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2014 annual average exchange rates.

The Brazilian potato chips market had total revenues of $455.4m in 2014, representing a compound annual growth rate (CAGR) of 5.8% between 2010 and 2014.

Market consumption volume increased with a CAGR of 4.4% between 2010-2014, to reach a total of 76.5 million kilograms in 2014.

Potato chips are one of the most popular snack foods in Brazil. The market value and volume figures have reflected the strong demand in the market. However, because of such demand and the health issues that snack food can potentially cause, the Brazilian government has published the first version of its dietary guidelines in 2006. A revised version was launched in 2014.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the potato chips market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the potato chips market in Brazil

Leading company profiles reveal details of key potato chips market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil potato chips market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Brazil economy

Reasons to buy

What was the size of the Brazil potato chips market by value in 2014?

What will be the size of the Brazil potato chips market in 2019?

What factors are affecting the strength of competition in the Brazil potato chips market?

How has the market performed over the last five years?

Who are the top competitiors in Brazil's potato chips market?

Companies mentioned

General Mills, Inc.; PepsiCo, Inc.; Visagis S.A. Indústrias Alimentícias; Wise Foods. Inc.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Geography segmentation 10

Market share 11

Market distribution 12

Market Outlook 13

Market value forecast 13

Market volume forecast 14

Five Forces Analysis 15

Summary 15

Buyer power 16

Supplier power 17

New entrants 18

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 21

General Mills, Inc. 21

PepsiCo, Inc. 24

Visagis S.A. Indústrias Alimentícias 28

Wise Foods. Inc. 29

Macroeconomic Indicators 30

Country Data 30

Methodology 32

Industry associations 33

Related MarketLine research 33

Appendix 34

About MarketLine 34

LIST OF TABLES

Table 1: Brazil potato chips market value: $ million, 2010-14 8

Table 2: Brazil potato chips market volume: million kilograms, 2010-14 9

Table 3: Brazil potato chips market geography segmentation: $ million, 2014 10

Table 4: Brazil potato chips market share: % share, by value, 2014 11

Table 5: Brazil potato chips market distribution: % share, by value, 2014 12

Table 6: Brazil potato chips market value forecast: $ million, 2014-19 13

Table 7: Brazil potato chips market volume forecast: million kilograms, 2014-19 14

Table 8: General Mills, Inc.: key facts 21

Table 9: General Mills, Inc.: key financials ($) 22

Table 10: General Mills, Inc.: key financial ratios 22

Table 11: PepsiCo, Inc.: key facts 24

Table 12: PepsiCo, Inc.: key financials ($) 26

Table 13: PepsiCo, Inc.: key financial ratios 26

Table 14: Visagis S.A. Indústrias Alimentícias: key facts 28

Table 15: Wise Foods. Inc.: key facts 29

Table 16: Brazil size of population (million), 2010-14 30

Table 17: Brazil gdp (constant 2005 prices, $ billion), 2010-14 30

Table 18: Brazil gdp (current prices, $ billion), 2010-14 30

Table 19: Brazil inflation, 2010-14 31

Table 20: Brazil consumer price index (absolute), 2010-14 31

Table 21: Brazil exchange rate, 2010-14 31

LIST OF FIGURES

Figure 1: Brazil potato chips market value: $ million, 2010-14 8

Figure 2: Brazil potato chips market volume: million kilograms, 2010-14 9

Figure 3: Brazil potato chips market geography segmentation: % share, by value, 2014 10

Figure 4: Brazil potato chips market share: % share, by value, 2014 11

Figure 5: Brazil potato chips market distribution: % share, by value, 2014 12

Figure 6: Brazil potato chips market value forecast: $ million, 2014-19 13

Figure 7: Brazil potato chips market volume forecast: million kilograms, 2014-19 14

Figure 8: Forces driving competition in the potato chips market in Brazil, 2014 15

Figure 9: Drivers of buyer power in the potato chips market in Brazil, 2014 16

Figure 10: Drivers of supplier power in the potato chips market in Brazil, 2014 17

Figure 11: Factors influencing the likelihood of new entrants in the potato chips market in Brazil, 2014 18

Figure 12: Factors influencing the threat of substitutes in the potato chips market in Brazil, 2014 19

Figure 13: Drivers of degree of rivalry in the potato chips market in Brazil, 2014 20

Figure 14: General Mills, Inc.: revenues & profitability 23

Figure 15: General Mills, Inc.: assets & liabilities 23

Figure 16: PepsiCo, Inc.: revenues & profitability 27

List of Tables

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List of Figures

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