Sports Equipment in Italy

Sports Equipment in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy sports equipment market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The sports equipment market consists of equipment for ball sports (baseball, softball, basketball, soccer, football, volleyball, cricket, hockey, etc.), adventure sports (camping, hunting and firearms, skin diving and scuba, water skiing, surfboarding and sailboarding, etc.), fitness (exercise bikes, home gym, rowing machine, hand/wrist/ankle weights, treadmill, jump rope, stepper), golf (clubs, bags, balls, gloves, carts, etc.), racket sports (tennis, squash, badminton, etc.), winter sports (downhill and cross-country skiing, snowboarding, etc.), and other sports such as archery, billiards, indoor games, bowling, in-line skating, martial arts, wheel sports, pogo sticks, and fishing equipment.

The Italian sports equipment market had total revenues of $1,913.6m in 2014, representing a compound annual growth rate (CAGR) of 0% between 2010 and 2014.

The ball sports equipment segment was the market's most lucrative in 2014, with total revenues of $516.7m, equivalent to 27% of the market's overall value.

The performance of the market is forecast to accelerate, with an anticipated CAGR of 0.8% for the five-year period 2014 – 2019, which is expected to drive the market to a value of $1,991.0m by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the sports equipment market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the sports equipment market in Italy

Leading company profiles reveal details of key sports equipment market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy sports equipment market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Italy economy

Reasons to buy

What was the size of the Italy sports equipment market by value in 2014?

What will be the size of the Italy sports equipment market in 2019?

What factors are affecting the strength of competition in the Italy sports equipment market?

How has the market performed over the last five years?

What are the main segments that make up Italy's sports equipment market?

Companies mentioned

adidas AG; Decathlon; IIC-INTERSPORT International Corporation GmbH; NIKE, Inc.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 15

Supplier power 16

New entrants 17

Threat of substitutes 18

Degree of rivalry 19

Leading Companies 20

adidas AG 20

Decathlon 23

IIC-INTERSPORT International Corporation GmbH 24

NIKE, Inc. 25

Macroeconomic Indicators 28

Country Data 28

Methodology 30

Industry associations 31

Related MarketLine research 31

Appendix 32

About MarketLine 32

LIST OF TABLES

Table 1: Italy sports equipment market value: $ million, 2010-14 9

Table 2: Italy sports equipment market category segmentation: $ million, 2014 10

Table 3: Italy sports equipment market geography segmentation: $ million, 2014 11

Table 4: Italy sports equipment market value forecast: $ million, 2014-19 12

Table 5: adidas AG: key facts 20

Table 6: adidas AG: key financials ($) 21

Table 7: adidas AG: key financials (€) 21

Table 8: adidas AG: key financial ratios 21

Table 9: Decathlon: key facts 23

Table 10: IIC-INTERSPORT International Corporation GmbH: key facts 24

Table 11: NIKE, Inc.: key facts 25

Table 12: NIKE, Inc.: key financials ($) 26

Table 13: NIKE, Inc.: key financial ratios 26

Table 14: Italy size of population (million), 2010-14 28

Table 15: Italy gdp (constant 2005 prices, $ billion), 2010-14 28

Table 16: Italy gdp (current prices, $ billion), 2010-14 28

Table 17: Italy inflation, 2010-14 29

Table 18: Italy consumer price index (absolute), 2010-14 29

Table 19: Italy exchange rate, 2010-14 29

LIST OF FIGURES

Figure 1: Italy sports equipment market value: $ million, 2010-14 9

Figure 2: Italy sports equipment market category segmentation: % share, by value, 2014 10

Figure 3: Italy sports equipment market geography segmentation: % share, by value, 2014 11

Figure 4: Italy sports equipment market value forecast: $ million, 2014-19 12

Figure 5: Forces driving competition in the sports equipment market in Italy, 2014 13

Figure 6: Drivers of buyer power in the sports equipment market in Italy, 2014 15

Figure 7: Drivers of supplier power in the sports equipment market in Italy, 2014 16

Figure 8: Factors influencing the likelihood of new entrants in the sports equipment market in Italy, 2014 17

Figure 9: Factors influencing the threat of substitutes in the sports equipment market in Italy, 2014 18

Figure 10: Drivers of degree of rivalry in the sports equipment market in Italy, 2014 19

Figure 11: adidas AG: revenues & profitability 22

Figure 12: adidas AG: assets & liabilities 22

Figure 13: NIKE, Inc.: revenues & profitability 27

List of Tables

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List of Figures

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