Mobile Broadband in Brazil

Mobile Broadband in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil mobile broadband market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Mobile broadband consists of services where users can connect their mobile telephones or computer devices (such as laptops) to the internet through cellular networks (3G or higher), either through a USB modem or an embedded SIM card in their device, or via satellite technology. Access to the internet via fixed wireless technology is not included in this report. Volume is measured in terms of mobile broadband subscriptions. The types of subscription which are considered in this report are: standard mobile (where mobile broadband services have been accessed via a mobile device, but no dedicated data subscription has been purchased separately from other services), dedicated data (where dedicated mobile data services are accessed through a subscription purchased separately from other mobile services, such as voice or messaging) and satellite (where broadband services have been accessed through satellite technology). Any currency conversions included in this report have been calculated using constant 2014 annual average exchange rates.

The Brazilian mobile broadband industry had total revenues of $4.9bn in 2014, representing a compound annual growth rate (CAGR) of 22.1% between 2010 and 2014.

The industry's volume increased with a CAGR of 66.3% between 2010 and 2014, to reach a total of 157.9 million subscriptions in 2014.

The performance of the industry is forecast to decelerate, with an anticipated CAGR of 8.1% for the five-year period 2014 – 2019, which is expected to drive the industry to a value of $7.3bn by the end of 2019.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile broadband market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile broadband market in Brazil

Leading company profiles reveal details of key mobile broadband market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil mobile broadband market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Brazil economy

Reasons to buy

What was the size of the Brazil mobile broadband market by value in 2014?

What will be the size of the Brazil mobile broadband market in 2019?

What factors are affecting the strength of competition in the Brazil mobile broadband market?

How has the market performed over the last five years?

What are the main segments that make up Brazil's mobile broadband market?

Companies mentioned

America Movil, S.A.B. DE C.V.; OI S.A.; Telefonica, S.A.; TIM Participacoes S.A.

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Market Outlook 11

Market value forecast 11

Market volume forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 18

Degree of rivalry 19

Leading Companies 21

America Movil, S.A.B. DE C.V. 21

OI S.A. 25

Telefonica, S.A. 28

TIM Participacoes S.A. 32

Macroeconomic Indicators 35

Country Data 35

Methodology 37

Industry associations 38

Related MarketLine research 38

Appendix 39

About MarketLine 39

LIST OF TABLES

Table 1: Brazil mobile broadband industry value: $ million, 2010-14 8

Table 2: Brazil mobile broadband industry volume: million subscriptions, 2010-14 9

Table 3: Brazil mobile broadband industry category segmentation: million subscriptions, 2014 10

Table 4: Brazil mobile broadband industry value forecast: $ million, 2014-19 11

Table 5: Brazil mobile broadband industry volume forecast: million subscriptions, 2014-19 12

Table 6: America Movil, S.A.B. DE C.V.: key facts 21

Table 7: America Movil, S.A.B. DE C.V.: key financials ($) 22

Table 8: America Movil, S.A.B. DE C.V.: key financials (MXN) 22

Table 9: America Movil, S.A.B. DE C.V.: key financial ratios 23

Table 10: OI S.A.: key facts 25

Table 11: OI S.A.: key financials ($) 26

Table 12: OI S.A.: key financials (BRL) 26

Table 13: OI S.A.: key financial ratios 26

Table 14: Telefonica, S.A.: key facts 28

Table 15: Telefonica, S.A.: key financials ($) 29

Table 16: Telefonica, S.A.: key financials (€) 30

Table 17: Telefonica, S.A.: key financial ratios 30

Table 18: TIM Participacoes S.A.: key facts 32

Table 19: TIM Participacoes S.A.: key financials ($) 33

Table 20: TIM Participacoes S.A.: key financials (BRL) 33

Table 21: TIM Participacoes S.A.: key financial ratios 33

Table 22: Brazil size of population (million), 2010-14 35

Table 23: Brazil gdp (constant 2005 prices, $ billion), 2010-14 35

Table 24: Brazil gdp (current prices, $ billion), 2010-14 35

Table 25: Brazil inflation, 2010-14 36

Table 26: Brazil consumer price index (absolute), 2010-14 36

Table 27: Brazil exchange rate, 2010-14 36

LIST OF FIGURES

Figure 1: Brazil mobile broadband industry value: $ million, 2010-14 8

Figure 2: Brazil mobile broadband industry volume: million subscriptions, 2010-14 9

Figure 3: Brazil mobile broadband industry category segmentation: % share, by volume, 2014 10

Figure 4: Brazil mobile broadband industry value forecast: $ million, 2014-19 11

Figure 5: Brazil mobile broadband industry volume forecast: million subscriptions, 2014-19 12

Figure 6: Forces driving competition in the mobile broadband industry in Brazil, 2014 13

Figure 7: Drivers of buyer power in the mobile broadband industry in Brazil, 2014 14

Figure 8: Drivers of supplier power in the mobile broadband industry in Brazil, 2014 16

Figure 9: Factors influencing the likelihood of new entrants in the mobile broadband industry in Brazil, 2014 17

Figure 10: Factors influencing the threat of substitutes in the mobile broadband industry in Brazil, 2014 18

Figure 11: Drivers of degree of rivalry in the mobile broadband industry in Brazil, 2014 19

Figure 12: America Movil, S.A.B. DE C.V.: revenues & profitability 23

Figure 13: America Movil, S.A.B. DE C.V.: assets & liabilities 24

Figure 14: OI S.A.: revenues & profitability 27

Figure 15: OI S.A.: assets & liabilities 27

Figure 16: Telefonica, S.A.: revenues & profitability 30

Figure 17: Telefonica, S.A.: assets & liabilities 31

Figure 18: TIM Participacoes S.A.: revenues & profitability 34

List of Tables

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List of Figures

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