Media in Brazil

Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The Brazilian media industry had total revenues of $27.5bn in 2014, representing a compound annual growth rate (CAGR) of 11.8% between 2010 and 2014.

The broadcasting & cable TV segment was the industry's most lucrative in 2014, with total revenues of $18.9bn, equivalent to 69% of the industry's overall value.

The media industry has been experiencing exceptionally strong growth in recent years thanks to steady economic growth and sporting event such as the world cup. Strong growth in broadcasting & cable TV has fuelled the expansion of the industry in recent years.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil

Leading company profiles reveal details of key media market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Brazil economy

Reasons to buy

What was the size of the Brazil media market by value in 2014?

What will be the size of the Brazil media market in 2019?

What factors are affecting the strength of competition in the Brazil media market?

How has the market performed over the last five years?

What are the main segments that make up Brazil's media market?

Companies mentioned

Abril Educacao S.A.; Downtown Filmes; Havas SA; Rede Globo

Table of Contents

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 12

Market Outlook 13

Market value forecast 13

Five Forces Analysis 14

Summary 14

Buyer power 15

Supplier power 17

New entrants 18

Threat of substitutes 20

Degree of rivalry 22

Leading Companies 24

Abril Educacao S.A. 24

Downtown Filmes 28

Havas SA 29

Rede Globo 33

Macroeconomic Indicators 34

Country Data 34

Methodology 36

Industry associations 37

Related MarketLine research 37

Appendix 38

About MarketLine 38

LIST OF TABLES

Table 1: Brazil media industry value: $ billion, 2010-14 9

Table 2: Brazil media industry category segmentation: % share, by value, 2010-2014 10

Table 3: Brazil media industry category segmentation: $ billion, 2010-2014 10

Table 4: Brazil media industry geography segmentation: $ billion, 2014 12

Table 5: Brazil media industry value forecast: $ billion, 2014-19 13

Table 6: Abril Educacao S.A.: key facts 24

Table 7: Abril Educacao S.A.: key financials ($) 25

Table 8: Abril Educacao S.A.: key financials (BRL) 26

Table 9: Abril Educacao S.A.: key financial ratios 26

Table 10: Downtown Filmes: key facts 28

Table 11: Havas SA: key facts 29

Table 12: Havas SA: key financials ($) 30

Table 13: Havas SA: key financials (€) 30

Table 14: Havas SA: key financial ratios 31

Table 15: Rede Globo: key facts 33

Table 16: Brazil size of population (million), 2010-14 34

Table 17: Brazil gdp (constant 2005 prices, $ billion), 2010-14 34

Table 18: Brazil gdp (current prices, $ billion), 2010-14 34

Table 19: Brazil inflation, 2010-14 35

Table 20: Brazil consumer price index (absolute), 2010-14 35

Table 21: Brazil exchange rate, 2010-14 35

LIST OF FIGURES

Figure 1: Brazil media industry value: $ billion, 2010-14 9

Figure 2: Brazil media industry category segmentation: $ billion, 2010-2014 11

Figure 3: Brazil media industry geography segmentation: % share, by value, 2014 12

Figure 4: Brazil media industry value forecast: $ billion, 2014-19 13

Figure 5: Forces driving competition in the media industry in Brazil, 2014 14

Figure 6: Drivers of buyer power in the media industry in Brazil, 2014 15

Figure 7: Drivers of supplier power in the media industry in Brazil, 2014 17

Figure 8: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2014 18

Figure 9: Factors influencing the threat of substitutes in the media industry in Brazil, 2014 20

Figure 10: Drivers of degree of rivalry in the media industry in Brazil, 2014 22

Figure 11: Abril Educacao S.A.: revenues & profitability 26

Figure 12: Abril Educacao S.A.: assets & liabilities 27

Figure 13: Havas SA: revenues & profitability 31

List of Tables

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List of Figures

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